Senior Manager, Clinical Member Engagement Strategy

One Pass is redefining how people engage with health, wellness, and everyday living. Through a comprehensive engagement and loyalty platform, we empower millions of members to live healthier, more connected lives.

About the Role

The Senior Manager, Clinical Member Engagement Strategy is a senior individual contributor responsible for translating the Member Value Profile™ into personalized activation and adherence strategies that move identified members into sustained participation in clinical and population health programs. Reporting directly to the Chief Marketing Officer, this role will use member segmentation, risk factors, clinical needs, and engagement signals to connect the right member to the right intervention at the right time.

This is a builder’s role and a new capability for One Pass. Serving as the operational bridge between the Member Value Profile™, Clinical Product, Marketing, Health Economics, and activation teams, this individual will turn member insights into scalable engagement strategies across digital, physical, and community-based channels. The role will initially support Medicare populations and One Pass clinical fitness programs, with the opportunity to expand across commercial, provider, and future value-based population health initiatives.

Key Responsibilities

• Own the engagement strategy behind the Member Value Profile™, translating member segmentation, risk factors, clinical needs, and engagement signals into personalized activation and adherence journeys.

• Develop and continuously refine clinical member personas and targeting strategies across condition-specific programs, including Fall Risk, Heart Health, Diabetes, Mobility, and future clinical offerings.

• Partner with Clinical Product to identify and conduct member research needed to strengthen personas, program experiences, messaging, and engagement strategies.

• Design end-to-end member journeys spanning identification, outreach, enrollment, participation, reassessment, and long-term adherence.

• Determine the optimal mix, sequencing, and messaging across direct mail, email, AI-powered conversational SMS, and other digital channels.

• Develop event-based and community activation strategies, including screenings, fitness center and gym events, provider partnerships, community partnerships, and other local engagement opportunities.

• Lead activation strategies for health plan, employer, and provider pilots, translating each opportunity into a coordinated member engagement plan.

• Partner with Clinical Product to ensure engagement strategies align with program design, member needs, and intended clinical outcomes.

• Partner with Health Economics to connect member identification, activation, and adherence performance to clinical, utilization, and economic outcomes.

• Partner with Marketing Operations on data flows, journey execution, channel orchestration, and measurement infrastructure.

• Own the CMS and compliance review path for applicable member outreach, ensuring materials are submitted, approved, and filed correctly.

• Define and report success measures across identification, outreach, activation, enrollment, participation, reassessment, and adherence.

• Translate pilot results and member insights into scalable playbooks that can support Medicare, commercial, provider, and future value-based population health initiatives.

Required Qualifications

• 8+ years of member, patient, or consumer engagement experience within healthcare, population health, wellness, or a related field.

• Demonstrated results driving measurable behavior change, including activation, enrollment, participation, adherence, or program completion.

• Experience translating clinical, behavioral, claims, risk, or engagement data into audience strategies and personalized member journeys.

• Experience developing personas, segmentation approaches, and targeting strategies for condition-specific, clinical, or population health programs.

• Hands-on experience building multichannel lifecycle journeys across digital and offline channels, such as email, SMS, direct mail, events, or community activation.

• Demonstrated ability to work across Clinical, Product, Marketing, Analytics, Operations, and Health Economics teams to operationalize complex engagement strategies.

• Strong analytical skills and experience defining performance measures across the member engagement funnel.

• Working knowledge of healthcare compliance review processes and regulated member communications.

• Experience with marketing automation or journey orchestration platforms, ideally Salesforce Marketing Cloud.

• Proven experience building new capabilities and programs from the ground up in a fast-moving environment.

• Bachelor’s degree or equivalent practical experience.

Preferred Qualifications

• Experience engaging Medicare, senior, chronic-condition, or other complex health populations.

• Medicare Advantage, health plan, provider, care delivery, or value-based care experience.

• Experience supporting clinical programs, care management, preventive health, or condition-specific interventions.

• Experience with qualitative or quantitative member research, persona development, or journey mapping.

• Experience developing provider, fitness center, community organization, or event-based activation strategies.

• Familiarity with conversational SMS, AI-enabled outreach, or personalized engagement platforms.

• Experience taking pilots from test design through outcomes reporting, optimization, and scale.