Senior Manager, Consumer Marketing

One Pass is redefining how people engage with health, wellness, and everyday living. Through a comprehensive engagement and loyalty platform, we empower millions of members to live healthier, more connected lives.

About the Role

This is a senior individual contributor role that owns consumer subscription growth for One Pass Select. Reporting directly to the Chief Marketing Officer, this role owns the full consumer conversion journey, from eligible member to enrolled subscriber to retained subscriber.

You will stand up the conversion engine for a business with millions of eligible members: the paid media strategy, the offer and promotion calendar, the funnel analytics, and the test-and-learn roadmap that tells us what’s working and what to fund next. You’ll partner with Product Marketing on the brand and value story, and work with Marketing Operations to bring campaigns to market quickly.

Key Responsibilities

• Own consumer paid media strategy and budget across acquisition, retention, and promotion, including the channel mix and performance accountability.

• Own promotional strategy including the annual promotion calendar, measurement of offer effectiveness, and mechanics of new promotion setup.

• Own acquisition, retention, and consumer engagement strategy across paid, lifecycle, and owned channels.

• Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates, and subscriber retention.

• Build and run a structured test-and-learn roadmap, translating results into media, offer, and creative decisions.

• Own the reseller and channel-partner path to a One Pass subscription, partnering with business development on co-marketing and conversion.

• Direct performance creative development against the brand standard set by Product Marketing, ensuring consistency across the consumer experience.

• Partner with Marketing Operations on campaign execution, martech, lifecycle journeys, and measurement infrastructure.

• Partner with Product, Digital, and Customer Experience teams to prioritize website and digital experience enhancements based on customer behavior, business needs, and performance insights.

Required Qualifications

• 8+ years of consumer marketing experience in direct-to-consumer, retail, e-commerce, or subscription businesses.

• Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase—not just engage or click.

• Hands-on fluency in paid media, including paid social and paid search, with the ability to set strategy and direct an agency to it.

• Experience designing and executing promotion and offer strategy, including pricing-offer mechanics.

• Strong analytical capability with command of CPA, ROAS, LTV, funnel conversion, and retention metrics, and the ability to translate data into action.

• Proven experience building programs from the ground up in a fast-moving environment.

• Bachelor’s degree or equivalent practical experience.

Preferred Qualifications

• Reseller, retail partner, or channel marketing experience.

• Subscription lifecycle and retention marketing experience.

• Familiarity with marketing automation and CRM platforms.

• Experience in health, wellness, fitness, or consumer benefits categories.