Senior CVM & Marketing Analytics Professional (Telco)
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Job Description
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We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
- Decide which customer attributes and segments are worth building.
- Own the Telco use case library.
- Define what each customer segment means commercially and how its value is measured.
- Design and measure customer campaigns.
- Build and use customer segments in a real customer data or campaign environment.
- Own CVM use cases end to end, including:
- Churn
- Retention
- Dormancy
- Win-back
- Upsell
- Tariff migration
- Device upgrade
- Prove campaign impact through control design, uplift, and incrementality measurement.
- Work with engineering teams to specify customer attributes and segments.
- Work with a Customer Data Platform or campaign management platform.
Requirements
- 7+ years of experience.
- Telco experience is mandatory.
- Experience in Telco CVM, customer base management, or marketing analytics.
- Hands-on experience in personally designing and measuring campaigns.
- Strong understanding of Telco commercial drivers, including:
- ARPU
- Churn economics
- Recharge behaviour
- Prepaid and postpaid mechanics
- Cross-sell into fixed and content
- Experience with customer segmentation in a real customer data or campaign environment.
- Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
- Strong understanding of control design, uplift, and incrementality measurement.
- Strong SQL skills.
- Experience with a Customer Data Platform or campaign management platform is preferred.
- Experience working with engineering teams to specify customer attributes and segments.
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SSC HR Solutions
View Company ProfileSSC HR Solutions is a premier, enterprise-grade human resources outsourcing (HRO) platform, Business Process Outsourcing (BPO) specialist, and workforce management powerhouse engineered to operate as the definitive, end-to-end personnel execution layer for mid-market and enterprise organizations across the Middle East and North Africa (MENA) region. The company completely eliminates the severe systemic friction of multi-country corporate expansion—where businesses struggle with fragmented payroll cycles, complex multi-region labor compliance tracking, localized social insurance administrations, and crushing back-office employment logistics—by deploying a robust, compliant human capital infrastructure. Moving far beyond traditional, transactional staffing agencies or rigid regional software wrappers, SSC HR Solutions unifies comprehensive regional payroll outsourcing, authorized Employer of Record (EOR) structures, strict localized labor law consultations, and fully equipped corporate offshore workspace management into a single high-performance operational hub. Trusted by over 320 corporate partners and Fortune 500 multinationals across high-demand verticals like ICT, aviation, banking, and infrastructure, the firm has orchestrated more than 5,000 successful placements and manages a vast network of outsourced professional nodes. Under the hood, its sophisticated corporate machinery natively aligns client talent pools with strict regional parameters across Egypt, Saudi Arabia (including native Qiwa, GOSI, WPS, and Muqeem platforms), the United Arab Emirates, and Bahrain. What sets SSC HR Solutions apart is its uncompromising dedication to replacing administrative fragmentation with strategic, compliant velocity; by bridging the gap between performance-intensive regional legal structures and intuitive, high-availability workforce management, the platform enables scaling enterprises to secure operational resilience, optimize structural overhead, and unlock continuous cross-border scalability.
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