Director of Conversion Rate Optimization

Credible is a leading U.S. consumer finance marketplace, transforming how consumers access and compare financial products. This role involves driving incremental revenue through conversion rate optimization and disciplined testing across Credible.com and tier-1 publishing partner properties.

The Director of Conversion Rate Optimization will build and run a rigorous experimentation program, owning promotion scheduling for a flagship publishing partner. This is an individual contributor role with high visibility and direct, measurable revenue impact.

You will report into the organic growth leadership team. The ideal candidate is deeply analytical, comfortable standing up new reporting and workflows from scratch, and can explain in dollars what happened, why it happened, and what we’re doing about it.

Key Responsibilities:

• Drive incremental revenue through conversion rate optimization and disciplined testing across Credible.com and our tier-1 publishing partner properties.
• Design, prioritize, and run A/B and multivariate tests on widget placement, widget type, CTA copy, page layout, design, and color, translating results into clear recommendations and shipped changes.
• Own promotion scheduling for our key publishing partner, including performance of promoted offers, and be accountable for revenue results with support from BI and Data Science.
• Build and maintain a testing roadmap and backlog, with clear hypotheses, sample size and duration requirements, success metrics, and documented learnings.
• Stand up reporting and workflows for CRO and promotion performance, including dashboards that tie tests and promotions to revenue per visit, conversion rate, and total revenue impact.
• Partner with Product and Engineering to write requirements for page, template, and widget improvements, shipping them on a predictable cadence.
• Work closely with SEO team members to ensure organic entry pages are optimized for both traffic and conversion, sharing insights that inform content and template strategy.
• Collaborate with partner and Editorial teams to align promotions, placements, and content with partner goals, brand standards, and compliance requirements.
• Diagnose changes in performance down to the page, placement, offer, and funnel stage, communicating findings and next steps to leadership and stakeholders.
• Conduct opportunity sizing and ROI modeling to prioritize tests and promotions, balancing near-term revenue impact with long-term user trust.
• Foster a culture of experimentation across the organization, sharing results and best practices.
• Stay current on CRO, personalization, experimentation tooling, and financial services conversion best practices.

Education & Experience:

We know the “perfect” candidate doesn’t exist, so if you meet most of the criteria below and are excited about the opportunity, we’d love to hear from you:

• 4+ years of experience in conversion rate optimization, growth, or experimentation, ideally at a marketplace, publisher, affiliate, or consumer fintech company.
• Proven track record of driving measurable incremental revenue through A/B testing on high-traffic pages.
• Strong grasp of experimentation fundamentals, including hypothesis design, statistical significance, and test interpretation.
• Advanced analytical skills, with fluency in Looker or other data platforms and the ability to build and own reporting.
• Strong product sense, with a history of writing requirements and shipping with Product and Engineering teams.
• Senior-level ownership: comfortable operating independently, standing up new processes, and being accountable for revenue outcomes.
• Excellent written and verbal communication, with the ability to present results and recommendations to senior stakeholders.
• Experience working with publishers, media partners, or affiliate/referral programs is a plus.
• Experience with YMYL content and compliance review; financial services experience is a plus.
• Familiarity with promotion scheduling, offer optimization, or algorithmic allocation is a plus.