Senior Channel Field Marketing Manager

What You’ll Do

We are seeking a Senior Channel Field Marketing Manager to build and scale co-marketing programs with Horizon3’s channel and partner ecosystem across the Americas. This role is responsible for driving partner-sourced and partner-influenced pipeline through high-signal field programs - working in close partnership with the channel sales team to build account coverage, accelerate deals in market, and ensure every program clears a CPO/ROI threshold standard.

You will report to the Sr Manager, Field Marketing and serve as a marketing partner to Horizon3’s VAR, reseller, alliance, and distribution partners across AMER. You will own the co-marketing motion end to end - from joint program design and MDF management through execution, follow-up, and pipeline attribution.

This role exists because channel is a critical growth lever for Horizon3, and partner-driven pipeline requires a dedicated marketing owner who understands both the field motion and the partner ecosystem. If you've spent your career running co-marketing programs with one eye on the partner relationship and the other on pipeline ROI, this role was built for you.

Channel Co-Marketing Strategy and Planning

• Own the Americas channel field marketing strategy for your region, building a co-marketing program portfolio designed to generate net-new partner-sourced pipeline and accelerate partner-influenced deals already in motion.

• Build co-marketing plans that reflect where the highest pipeline opportunity lives, not just where partners ask for budget.

• Help develop and maintain a channel marketing calendar aligned to partner priorities, regional sales plays, and company campaign themes - ensuring co-marketing events ladder up to integrated demand gen motions rather than running disconnected.

• Define and enforce pipeline ROI standards as the gate for all channel field investments - every program needs a pipeline hypothesis going in and a pipeline outcome coming out.

Partner Program Alignment

• Design and execute joint field programs with VARs, resellers, alliance partners, and distributors across the Americas - including co-hosted events, partner-led roundtables, joint conference activations, roadshows, and CISO-focused experiences.

• Manage MDF programs end to end: planning, partner alignment, execution oversight, budget tracking, and pipeline attribution reporting. MDF is an investment with an expected return, not a partner benefit to be dispersed.

What You’ll Bring

• 8+ years of channel marketing experience, with demonstrated ownership of partner co-marketing programs and measurable pipeline contribution.

• Proven track record building and executing co-marketing events with VARs, resellers, alliance partners, or distributors - with the pipeline data to back it up.

• Experience managing MDF event budgets: planning, partner alignment, execution oversight, and ROI reporting.

• Strong understanding of the channel partner ecosystem in B2B technology - how partners sell, what motivates them, and how to design events that drive joint pipeline rather than just partner satisfaction.

• Strong cross-functional collaboration skills; ability to work effectively with channel sales, direct field marketing, demand gen, digital, ABM, and product marketing to orchestrate coordinated event strategy and execution.

• Highly organized with the ability to manage multiple partner relationships, programs, and timelines simultaneously without losing accountability or momentum.

What Sets You Apart?

• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets.

• Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting.

• Familiarity with Federal or Public Sector channel marketing, including distribution ecosystems like Carahsoft and compliance frameworks such as FedRAMP and CMMC.

• Familiarity with intent data and ABM tools such as Zoominfo or Reachdesk in support of partner-led account coverage.

• Familiarity with Pardot, Marketo, or HubSpot for co-marketing campaign setup and attribution.

Travel Required

This is a remote role that may require up to 40% travel for partner field programs, key industry events, channel sales team alignment, and internal offsites.

Job-related travel expenses are reviewed and must be approved by your manager.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.