Senior Care Solutions Specialist

Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.

Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.

As a Senior Care Solutions Specialist, you’ll guide families and clients through their first conversations about in-home, non-medical care. Using your customer service and sales skills, you’ll connect with potential clients primarily by phone, but also at times through email, chat, and text to understand their needs and explain how Home Instead can help them age well at home. You will develop, implement, and continuously improve sales playbooks and strategy and coach the team of Care Solutions Consultants.

This is a high-energy, performance-driven role where success is measured by your ability to engage with clients, build trust quickly, and meet daily outreach and conversion goals. You’ll handle both inbound and outbound calls while maintaining quality, empathy, and accuracy in every interaction.

As a Senior Care Solutions Specialist at Honor, you will:

• Develop, Pilot and Refine New Product Offerings: Partner with marketing and product teams to develop and test emerging services or products. Deliver early-stage pitches, record client feedback, and identify what resonates. Help shape future positioning and materials based on real client insights. Coach and mentor the team on findings and new strategies.

• Develop, implement, and refine sales playbooks to fit new customer workflows or products: Navigate ambiguous or complex customer situations independently, balancing business goals with empathy and trust-building.

• Iterate on consultative sales approaches: Conduct deeper conversations to uncover underlying needs and decision drivers. Tailor recommendations that meet both client objectives and company priorities. Derive insights on what is resonating with customers and update sales playbooks based on these learnings. Roll out new strategies to the team.

• Collaborate cross-functionally: Work closely with internal stakeholders — operations, care coordination, and marketing — to ensure consistent follow-through on new client commitments and pilot initiatives.

• Drive Continuous Improvement: Identify process gaps or emerging trends. Propose messaging and strategy adjustments that improve product positioning, scripting, or client experience.

• Synthesize new customer insights to sales leadership to help drive improvements to positioning of new products and to improve sales calls and processes to best meet the needs of various customer segments.

• Provide support to peers when new products or approaches roll out to the broader team. Translate personal learnings and experience into guidance or coaching for other members of the team.

• Meet or exceed individual sales metrics, which may include call volume + talk time, conversion rates, and quality standards.

We’re looking for you to bring:

• A Bachelor’s degree preferred
• 5+ years of phone-based sales or customer service experience (inbound and outbound)
• Experience developing sales strategies
• You thrive in a metrics-driven environment and are motivated by meeting goals and earning incentives
• You’re an empathetic communicator who can balance compassion with confident sales execution
• You have experience working remotely, managing your time effectively, and staying connected to a virtual team
• Experience in home care, healthcare, or senior services is a strong plus