Senior Analyst, Beyond Insights (Omnichannel Analytics)

Role Overview

Real Chemistry is looking for an experienced Senior Analyst, Beyond Insights (Omnichannel Analytics) to help us build and scale our business intelligence practice for our media and omnichannel clients through advanced analytics, insights, and attribution modeling. We are looking for someone with hands-on-keyboard experience crafting analyses that answer clients’ key business questions about media performance. Reporting to the Director, Beyond Insights, this position will be client facing, with the opportunity to speak to ongoing deliverables and work with cross-functional media, strategy, and technology teams. You will get to use a new set of data partners to seamlessly integrate media and channel data flowing from partners into Tableau dashboards and ultimately client-facing performance reports.

Primary Responsibilities

• Build, manage, and deliver time-based performance reporting for media and omnichannel campaigns (weekly, monthly, quarterly, and annual reporting)
• Integrate media, channel, and partner data sources into Tableau dashboards and client-facing performance reports
• Conduct data exploration, cleaning, analysis, visualization, and mining across structured media and marketing data sources
• Develop quantitative analyses, predictive models, and attribution approaches that explain how media programs are performing and where to optimize
• Craft analyses and insights that answer clients’ key business questions, and present findings directly to client and internal stakeholders
• Partner with media, strategy, data engineering, and marketing technology teams on measurement methodology and campaign execution

Qualifications

• Bachelor’s or advanced degree in Data Science, Statistics, Computer Science, Business, Finance, Economics, Marketing, or a related field
• 5+ years of experience in business intelligence/advanced analytics/data analytics working closely with data
• Pharmaceutical media and marketing experience, with hands-on exposure to HCP and/or consumer omnichannel campaigns
• Experience with statistical and general-purpose programming languages for data analysis, including the development of algorithms leveraging SQL, R or Python
• Experience working with relational databases and with Snowflake or Databricks
• Experience with visualization tools/packages such as Tableau or PowerBI, and with creating dashboards
• Experience with reporting in media tools like Google Campaign Manager, DoubleClick Campaign Manager and Adobe Experience Manager
• Experience building reports in Google Slides or Microsoft PowerPoint for presentations to senior clients externally or to senior internal stakeholders
• Formal training/education in quantitative/data analysis, and an understanding of causal inference
• Understanding of visual information design principles
• Knowledge of agile principles/project management and experience with agile tools and methodologies

The Ideal Candidate

• Creative. You are energized by turning messy, multi-source media data into clear answers to real business questions. You love asking questions and pushing hard to find answers
• Customer first. You enjoy client-facing work and can explain your analysis and its implications to a non-technical audience
• A collaborator. You thrive in cross-functional teams and are comfortable working across Media, Analytics, Strategy, and Technology partners
• A culture carrier. You embody Real Chemistry’s values of Best Together, Impact Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”