Sales Manager, B2C

What You’ll Do

Lead, coach, and develop a nationally distributed B2C sales team of approximately 12 to 20 professionals through regular one-on-ones, call coaching, performance conversations, and individualized development.

• Track daily, weekly, monthly, and quarterly performance across revenue, conversion, inbound and outbound activity, productivity, and other key sales measures, using those insights to guide coaching and action.

• Listen to customer conversations, identify patterns and opportunities, and provide practical feedback that helps experienced sales professionals improve their performance.

• Support the day-to-day execution of teams working across multiple time zones, helping remove operational or system roadblocks and ensuring the team has the support and coverage needed to serve customers effectively.

• Reinforce strong CRM and sales process discipline while learning and navigating HubSpot, multiple point-of-sale systems, reporting tools, and processes across several brands.

• Partner closely with Sales Leadership, Marketing, Finance, HR, Talent Acquisition, Operations, Systems, and Site Leadership on hiring, onboarding, workforce planning, reporting, process improvements, and broader business priorities.

What You’ll Bring

• 4+ years of experience in B2C sales, inside sales, contact center sales, enrollment sales, or another consumer sales environment, including direct experience leading frontline sales professionals.

• A strong coaching mindset with demonstrated success developing sales talent, improving performance, and creating accountability without relying on a micromanagement approach.

• Direct experience owning measurable team outcomes such as revenue, conversion, sales activity, productivity, or other performance goals.

• Strong comfort with sales technology and CRM platforms such as HubSpot, Salesforce, or comparable systems, along with the ability to learn new tools and processes quickly.

• Experience using sales reports, performance data, call insights, and customer behavior to identify trends, communicate recommendations, and improve team execution.

• Comfort leading a nationally distributed team across multiple time zones and the flexibility to support a consumer sales environment that may occasionally require availability outside traditional business hours.

Tools, Platforms, and Methodologies You May Use

Experience with every tool or platform below is not required. We are most interested in your ability to learn quickly, use technology confidently, and turn sales data and customer conversations into meaningful coaching and better performance.

• HubSpot, Salesforce, or comparable CRM platforms.

• Sales reporting, dashboarding, conversion analysis, and performance measurement tools.

• Call recording, conversation intelligence, and quality assurance platforms.

• Multiple point-of-sale systems and sales technology environments.

• AI, automation, workforce planning, and productivity tools that support sales coaching, reporting, and operational efficiency.

We Encourage You to Apply

You may not check every preferred box, and that is okay!

Candidates may come from B2C or inside sales leadership, enrollment or admissions sales, contact center sales, consumer services, professional education, or other consumer-facing sales environments where they have been accountable for developing people and delivering measurable results.

HubSpot experience is preferred, but experience with Salesforce or another comparable CRM can translate well.

This role does require recent experience directly leading or coaching frontline sales professionals. If your background has primarily focused on sales operations, CRM administration, analytics, reporting, or enablement without hands-on responsibility for developing a sales team and influencing its performance, this may not be the right opportunity.

Because our sales teams operate nationally across multiple time zones, this role also requires flexibility. Consumer sales activity does not always fit neatly within traditional business hours, and there may be times when the team needs leadership support during evenings, weekends, or other high-demand periods.

If you enjoy developing people, digging into the numbers to understand what is happening, helping experienced sellers get even better, and jumping in when your team needs you, we would love to hear from you.