Sales Development Representative (SDR)

We are seeking a confident and proactive Sales Development Representative (SDR) to engage with business owners and directors and generate qualified appointments. This role focuses on building genuine conversations with both warm and cold prospects, understanding their business challenges, and identifying opportunities for further discussion.

You will be supported through structured sales training and coaching while developing your ability to engage prospects professionally, ask insightful questions, and consistently generate quality appointments.

About the Client

The company values genuine customer relationships, continuous improvement, and a people-first approach, providing a supportive environment for sales professionals to develop their skills and make a meaningful contribution to business growth.

Ideal Profile

Sales & Business Development Experience

• Previous experience in outbound sales, appointment setting, telesales, lead generation, or a similar customer-facing role.
• Strong experience communicating professionally with prospects over the telephone.
• Comfortable conducting both warm and cold outbound calls.
• Experience engaging with business owners, directors, or senior decision-makers is highly desirable.
• Comfortable working towards call, conversation, and appointment-setting targets.

Prospect Engagement

• Strong active listening skills with the ability to adapt conversations based on prospect responses.
• Naturally curious and confident asking relevant, open-ended follow-up questions.
• Ability to identify customer needs, business challenges, and potential pain points through conversation.
• Comfortable having genuine conversations rather than relying solely on a fixed sales script.
• Strong written communication skills for email outreach and prospect follow-ups.

Tools & Systems

• Proficiency with email and Microsoft Excel or similar spreadsheet applications.
• Comfortable learning and using automated dialling and prospecting systems.
• Experience with HubSpot or similar CRM platforms is advantageous.
• LinkedIn prospecting experience is beneficial.
• Previous experience with automated diallers or sales engagement platforms is desirable.

Personal Attributes

• Excellent spoken English with a clear, professional, and friendly telephone manner.
• Confident, positive, energetic, and motivated approach.
• Proactive and self-driven with the ability to work independently.
• Resilient and comfortable handling rejection.
• Polite, personable, and relationship-focused.
• Coachable and willing to participate in structured sales training and ongoing development.

Responsibilities

Outbound Prospecting

• Conduct high-volume outbound prospecting to business owners and directors, primarily within organisations of approximately 10–200 employees.
• Engage with both warm and cold prospects through professional and consultative telephone conversations.
• Use automated dialling and prospecting systems to manage outbound activity efficiently.
• Maintain a positive and proactive approach to prospecting while handling rejection professionally.

Prospect Qualification & Appointment Setting

• Ask relevant, open-ended questions to understand prospect needs, challenges, and potential pain points.
• Adapt conversations naturally based on the prospect's responses rather than following a rigid script.
• Identify qualified prospects and assess their level of interest and suitability.
• Schedule appropriate appointments for further discussions with the business.
• Maintain a friendly, professional, and courteous approach without relying on high-pressure sales techniques.

CRM, Follow-Up & Administration

• Accurately record calls, conversations, follow-ups, prospect information, and appointments using spreadsheets and relevant systems.
• Manage email communication and conduct timely follow-ups with prospects.
• Maintain accurate prospect information and ensure agreed follow-up actions are completed.
• Consistently work towards agreed activity and appointment-setting targets.

Training & Continuous Development

• Participate actively in sales training, coaching, and ongoing professional development.
• Apply feedback and coaching to continuously improve prospecting and communication techniques.
• Contribute to a positive and collaborative sales environment focused on generating quality opportunities.