Conversion Rate Optimization (CRO) Strategist

At Oceans, we believe that talent knows no boundaries. We are seeking a highly analytical, commercially minded Conversion Rate Optimization (CRO) Strategist to partner with a specialized e-commerce performance agency. The company works with established direct-to-consumer and Shopify brands to boost conversion rates, average order value, and commercial growth through structured research and data-driven experimentation.

In this role, you will independently manage end-to-end CRO programs across approximately six client brands. You will turn quantitative analytics and qualitative customer research into testable hypotheses, design experimentation roadmaps, oversee A/B test launches, and analyze statistical results to drive continuous e-commerce performance improvements.

Accountability

As a Conversion Rate Optimization (CRO) Strategist, your success will be defined by your ability to independently build, execute, and scale data-driven experimentation programs that improve client conversion metrics and commercial performance.

CRO Research & Opportunity Identification

• Conduct structured quantitative and qualitative research across assigned e-commerce storefronts to identify conversion bottlenecks and friction points.
• Analyze Google Analytics 4 (GA4) data to pinpoint drop-offs, underperforming landing pages, and funnel conversion barriers.
• Perform review mining, analyze customer surveys, product feedback, and customer personas to surface recurring purchasing objections and motivations.
• Utilize Microsoft Clarity heat maps and scroll maps to evaluate visitor browsing behavior and intent.
• Prepare comprehensive research documents and translate behavioral insights into commercially relevant optimization opportunities.

Experiment Strategy & Hypothesis Development

• Formulate clear, commercially meaningful A/B testing hypotheses grounded in research evidence.
• Identify optimization opportunities across product detail pages, landing pages, cart flows, and checkout journeys.
• Build, prioritize, and maintain structured CRO experimentation roadmaps based on feasibility, supporting evidence, and commercial impact.
• Present proposed experiments for client approval through established agency frameworks, ensuring tests align with commercial growth goals.

A/B Testing & Campaign Management

• Prepare clear, actionable briefs for design and copywriting teams to develop experimental assets.
• Review creative concepts and provide feedback to ensure designs align with hypothesis objectives.
• Partner with project management resources to coordinate and launch approved A/B tests.
• Monitor live experiments regularly to ensure data integrity and track early user interaction.
• Evaluate completed test outcomes to determine implementation decisions and plan follow-up experiments.

Analytics, Funnel Mapping & Content Support

• Apply advanced statistical judgment to evaluate A/B test outcomes and distinguish true conversion wins from inconclusive results.
• Extract funnel performance data from GA4 and develop visual conversion funnel maps using Figma.
• Identify conversion concepts for landing pages, listicles, and advertorials, developing messaging angles that address key customer barriers.
• Leverage AI-assisted research and analytics workflows to accelerate data processing while maintaining independent strategic reasoning.

Cross-Functional & Stakeholder Coordination

• Collaborate daily with designers, copywriters, and project managers through standups, Slack, and Loom to keep test pipelines moving forward.
• Maintain clear visibility into active experiments, testing roadmaps, and client results.
• Present insights and recommendations in weekly team meetings and participate in client-facing discussions as needed.

Colleagues

You will work directly with agency Co-Founders while collaborating daily with project managers, graphic designers, conversion copywriters, and client-facing Virtual Assistants across client accounts.

At Oceans, you’ll also receive guidance and support from your Operations Manager.

Skills and Qualifications

To excel in this role, you should have:

• Specialized CRO Experience: Hands-on experience owning end-to-end conversion rate optimization programs and A/B testing within a dedicated CRO agency or substantial in-house e-commerce function.
• Analytics Mastery: Advanced proficiency in Google Analytics 4 (GA4) to analyze funnel drop-offs, user behavior, and e-commerce transactions.
• Experimentation & Statistics: Proven track record running A/B tests and evaluating results using sound statistical principles.
• E-Commerce Context: Practical experience optimizing direct-to-consumer Shopify stores, product detail pages, cart journeys, and landing pages.
• Tools & Platforms: Working knowledge of heat mapping tools (Microsoft Clarity), design platforms (Figma), and team collaboration tools (Slack, Loom).
• AI & Workflow Efficiency: Comfort utilizing AI tools (Claude, ChatGPT, GA4 MCP integrations) to streamline research and data synthesis without compromising human strategic judgment.
• Strategic Independence: Ability to make confident, data-backed optimization decisions and communicate recommendations clearly.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

• Funnel Analysis & Problem Sourcing: How do you evaluate GA4 data, user recordings, and reviews to isolate conversion bottlenecks?
• Hypothesis Formulation & Prioritization: How do you translate raw customer behavior into testable, high-impact hypotheses and structured roadmaps?
• Statistical Evaluation & Test Interpretation: How do you evaluate A/B test metrics to determine clear implementation actions versus inconclusive signals?
• Creative Briefing & Execution: How do you translate strategic hypotheses into clear briefs for designers and copywriters?
• Multi-Account Program Management: How do you balance research, testing, and roadmap execution across multiple e-commerce brands simultaneously?