Regional Sales Manager

The Role

As the Regional Sales Manager, you will be responsible for building the Celsius Brand through management of existing distributors/bottlers and subordinates within your assigned territory, as well as identifying and selling to new accounts within your geography.

The Regional Sales Manager must assign, train, motivate, manage, and evaluate the business activities of Celsius employees and distributors/bottlers within your assigned territory to deliver maximum sales, exceptional results, and customer satisfaction for the company’s product lines. You will develop sales objectives, prepare and execute product programs, analyze and evaluate the status of the company’s products, as well as the competitive environment on an ongoing basis. Exceptional performance will open doors for advancement.

Key Responsibilities

• Develop and manage the progress of assigned distributor/bottler network (and internal field personnel, when appropriate) performance in the selling and merchandising of the company’s product lines, either directly or through your territory managers within your region.
• Monitor ongoing business trends to effectively forecast sales volumes for each distributor market monthly, sending forecasts to management.
• Develop and present creative and results-oriented presentations to distributors/bottlers and/or key accounts.
• Maintain customer contact with distributors/bottlers to expedite resolution of customer problems/complaints and improve overall customer relations, sales volume, and market profile.
• Review and evaluate distributor/bottler performance in achieving sales and merchandising objectives through specific, mutually agreed-upon, and measurable objectives.
• Actively participate in the development and implementation of sales programs and brand development projects related to field execution.
• Actively manage field marketing teams assigned to your territory by directing them to ideal events, guerrilla marketing, and demos to increase brand recognition and sales. Ensure all activities are communicated to distributors and key accounts to optimize momentum.
• Conduct market surveys across all classes of trade to assess the company’s products’ position in the marketplace, monitor competitive activity, and developments.
• Maintain high interaction with key trade customers to ensure satisfaction, educate on product line and category developments, and maintain a thorough understanding of key customers’ organizations.
• Stay informed about existing and projected product lines, category trends of key trade customers, competitors, and the marketplace.
• Staff, train, evaluate, and develop new team members as your territory expands.
• Research, develop, create, and maintain a customer database for direct solicitation purposes, aligning with customer requirements and business goals.
• Process orders, attend top customer visits monthly, prepare business reviews, present new items, and analyze business performance.
• Forecast by brand and designated packing, projecting volume expected from assigned customer groups monthly, quarterly, and annually.
• Complete all required accounting and administrative responsibilities for headquarters.

Benefits

• Comprehensive Medical, Dental, and Vision benefits
• Long- and short-term disability coverage
• Life insurance
• 10 vacation days per year, subject to accrual policy
• 11 company-paid holidays
• 401(k) with company match
• Identity theft and legal services