Product Marketing Manager/GTM Owner (Cloud Native)

About the role

Percona is hiring a Product Marketing Manager/ Go-To-Market (GTM) Owner to lead and execute go-to-market strategies for our Cloud Native product line: PostgreSQL, MySQL, and MongoDB Kubernetes Operators. You will own positioning, messaging, launches, sales enablement, and community/event strategy for this product line, working closely with engineering, sales, partnerships, and revenue operations.

This is an individual contributor role with a high degree of ownership. You will be the dedicated marketing lead for Cloud Native and the primary point of contact for turning product and partnership work into market-facing content and campaigns.

What you'll do

• Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings, collaborating closely with Product, Sales, and Engineering teams.

• Own go-to-market strategy and launch execution for new releases, features, and service offerings across the portfolio.

• Create and maintain GTM assets, including web pages, datasheets, case studies, white papers, and sales enablement materials.

• Engage with the open-source community, partners, and customers to strengthen Percona's Kubernetes market presence, generate customer insights, and drive service adoption.

• Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials, and other proof points.

• Influence product strategy and roadmap by bringing together customer feedback, market insights, and competitive analysis.

• Optimize marketing effectiveness through audience segmentation, campaign performance analysis, and data-driven recommendations.

• Partner with Digital Marketing to maximize the impact of content, SEO, PPC, email, social media, and other demand generation channels.

What you'll bring

• Technical background or familiarity with Database management or the Kubernetes software market is a plus.

• 2+ years of experience in go-to-market, product marketing, or solution-focused roles.

• Product Marketing Alliance or Pragmatic (or any other PMM) certification is a plus.

• Solid understanding of customer buying journeys and decision-making processes.

• Strong data analysis skills to drive segmentation and performance tracking for demand generation.

• Exceptional writing, communication, and presentation abilities.

• Proven experience aligning messaging and value propositions with customer and sales needs, including communication with prospects, partners, and industry analysts.

• Fluency in English (written and spoken).

• A data-driven mindset. You form a view, test it, and adjust based on what you learn.

Why Percona?

At Percona, we believe an open world is a better world. Our mission is to enable everyone to innovate freely, by providing the best open source database software, support, and services. We make databases and applications run better through a unique combination of expertise and open source software built with the community for you. Our technical teams are experts in MySQL, MongoDB, PostgreSQL, and MariaDB.

Percona is proud to be a remote-only and globally dispersed workforce – we have colleagues in more than 50 countries! We offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard.

Our staff receives generous benefits including flexible work hours and various paid time off programs, all your equipment for your remote office, funds for career development (external training, certifications, conferences), ongoing connectivity allowances, and the opportunity to participate in our equity incentive plan. We also have benefits that support a healthy work/life balance such as The Percona Adventure Team, Work-from-Anywhere, FlowDays, FryDays, and overall flexibility. We also support being socially responsible through our PAVE volunteering program and Women Transforming Technology.