Product Marketing Manager, Golf

What you’ll be doing:

• Co-own positioning and messaging for Lightspeed Golf, including the operator and golfer value propositions across our product ecosystem

• Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major product announcements

• Build launch plans that connect product strategy to marketing campaigns, sales enablement, customer communications, and post-launch adoption.

• Partner with Product to identify customer pain points, improve the golf operator journey, and influence product priorities

• Develop customer adoption, activation, cross-sell, and expansion programs that increase product usage, retention, and customer lifetime value

• Help drive payments attach, adoption of revenue-generating products and services, and awareness of new and existing Golf capabilities

• Establish feedback loops with Sales, Support, Customer Success, and Partnerships to bring customer insights into messaging, campaigns, and the product roadmap

• Conduct ongoing market, customer, and competitive research, including interviews, surveys, win/loss analysis, support data, and sales feedback

• Develop and maintain Golf ICP, persona, segmentation, and customer journey insights

• Monitor the competitive landscape and translate competitor and market intelligence into positioning, sales guidance, and strategic recommendations

• Partner with Sales and Enablement to create pitch decks, battlecards, one-pagers, demo tools, launch packs, training, and other materials that improve sales effectiveness

• Collaborate with Integrated Marketing, Content, Design, PR, Events, and Partnerships to develop campaigns and content that create awareness, demand, education, and advocacy

• Act as a product and industry subject matter expert for marketing, communications, and customer-facing teams

• Measure and communicate the impact of launches and customer programs across adoption, pipeline, conversion, attach rate, MRR, retention, and other relevant business metrics

• Establish and improve repeatable product marketing processes for the Golf business

How you’ll know you’re thriving in this role:

• Product launches are delivered on time with clear goals, positioning, enablement, and post-launch measurement

• Adoption of priority Golf products and features increases among existing customers

• Sales teams have the messaging, tools, and proof points needed to sell with confidence

• Customer and market insights meaningfully influence product and go-to-market decisions

• Golf marketing programs contribute to improved lead quality, conversion, payments attach, MRR, retention, and customer lifetime value

• Lightspeed Golf is increasingly recognized as a trusted partner for golf course operators and a platform that helps them simplify operations, maximize revenue, and deliver exceptional experiences

What you need to bring:

• 2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, ideally in B2B or B2B2C SaaS

• Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs

• Strong project management skills and the ability to independently lead work from strategy through execution

• Demonstrated ability to synthesize qualitative and quantitative insights into clear recommendations

• Experience working cross-functionally with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams

• Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into clear customer benefits

• Comfort navigating ambiguity, prioritizing competing requests, and building structure where processes are still developing

• A proactive, analytical, and collaborative working style

• Curiosity about customer needs and a growth mindset focused on continuous improvement

Even better if you have:

• Experience in the golf, sports, hospitality, retail, fintech, or B2B SaaS industries

• A solid understanding of how golf course operators run their businesses, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement

• Experience marketing products to both business operators and end consumers

• Experience with product adoption, customer marketing, expansion, or retention programs

• Interest in or passion for golf, sports, or technology

• Experience working with account-based marketing, trade events, industry associations, or partner marketing

• MBA or Product Marketing Alliance certification