Product Marketing Manager (Agentic CX Assurance) at Cyara

As the global leader in AI-powered customer experience assurance, Cyara helps some of the world's most recognized brands deliver seamless, reliable, and engaging interactions across voice, digital, messaging, and AI-powered channels. Every year, their platform optimizes hundreds of millions of customer journeys, ensuring businesses can confidently deliver exceptional experiences at scale.

As enterprises race to deploy agentic AI, the defining question is no longer whether AI can handle customer interactions, but whether those interactions can be trusted. Cyara is the confidence layer that answers this question, testing AI agents with AI agents to detect hallucinations, validate decisions, and ensure compliance before failures ever reach your customers.

Joining Cyara means helping shape the future of customer experience, partnering with some of the world’s biggest brands, and working alongside passionate, talented people committed to making every customer interaction better.

What you will own

You will own the marketing for a specific set of product lines. This includes positioning, messaging used by sales, launches, and the competitive story. You will engage with buyers who are three months into an AI deployment and cannot determine if it is working, turning their feedback into the market's clearest explanation of why agentic AI needs assurance.

What you will own

• Positioning and messaging for Agentic CX assurance. Write the narrative, defend it in front of sales and product, and update it when the market moves.
• Launches. Own go-to-market for agentic AI releases end-to-end: launch tiering, enablement, content, analyst and press briefings, and post-launch measurement against pipeline targets.
• Buyer and market research. Run customer interviews, win/loss reviews, and analyst conversations. Bring back what buyers say, not what you wish they said.
• Competitive positioning. Track vendors in deals, including pure-play AI evaluation tools, CCaaS-native testing, and manual QA teams, and provide sellers with a clear answer on where Cyara wins and where it does not.
• Sales enablement. Build the pitch, discovery questions, objection handling, and demo narrative. Sit in on calls and fix what is not landing.
• Content that carries technical weight. Develop solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX.
• Cross-functional partnership. Work daily with Product, Sales, Demand Gen, and Customer Success. Product marketing at Cyara is the connective tissue between what engineering builds and what a seller says on a call.
• This will be an individual contributor (IC) role to start with and grow into leading a team as Cyara scales.

What we are looking for

Required

• 10+ years in B2B SaaS and AI product marketing, with at least 2 years at a senior or lead level owning a product portfolio independently.
• A track record of shipping launches that moved pipeline and bookings, with the numbers to show it.
• Writing and presentations that stand on their own. Concise, specific, no filler. Samples will be requested and read closely.
• Comfort with technical buyers and technical product teams. You can hold a conversation with an engineer and a CX executive in the same hour.
• Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders.

Bonus, and it counts for a lot

• Direct experience marketing agentic AI, LLM-based applications, AI evaluation, or AI governance products. You should be able to explain non-determinism, hallucination risk, agent orchestration, and evaluation methodology to a CIO without a script.
• CX or contact center background — IVR, CCaaS, conversational AI, NLU, or contact center operations.
• Experience in QA, testing, observability, or monitoring categories.
• Analyst relations experience with Gartner, Forrester, or Everest Group.

Why you should join us:
Looking for a place where your ideas matter, your growth is accelerated, and your work creates real impact? Welcome to Cyara.

Cyara is building the assurance layer that gives enterprises the confidence to deploy agentic AI at scale with a global team that values curiosity, collaboration, and continuous learning.

At Cyara, inclusivity isn't a buzzword; it's part of who we are. We foster a culture where everyone feels seen, heard, and empowered to contribute. Competitive pay, comprehensive benefits, flexible work options, recognition programs, and a strong focus on employee well-being are all part of the package.

Cyara’s Diversity, Equity, Inclusive and Belonging Statement:
Cyara is dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB).

Cyara’s Values Statement:
At Cyara, their values shape everything they do: Delivering Excellence, Innovate Boldly, Integrity First, and Embrace Curiosity.