Product Marketing Manager

This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives and enable revenue growth. The role applies market insight, customer understanding, and cross-functional collaboration to position offerings effectively, guide product launches, and equip customer-facing teams with the tools and messaging needed to drive adoption and retention within established business strategies and processes.

What you'll do

• Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
• Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
• Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
• Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels.
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
• Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
• Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability.
• Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives.
• Ensure product marketing activities adhere to internal policies, processes, and quality standards.
• Perform other duties and responsibilities as required to support business needs.

What you'll bring

• Typical experience: 3+ years in related role or experience.
• Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
• Ability to synthesize complex or technical information into clear, value-focused messaging.
• Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
• Analytical skills to interpret performance data and support continuous improvement.
• Strong written and verbal communication skills suitable for internal and external audiences.
• Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
• Experience managing multiple projects and deadlines within established processes.
• Proficiency with common marketing, research, and presentation tools.

Preferred Qualifications

• University degree preferred.
• Experience supporting product launches within subscription-based or recurring revenue business models.
• Familiarity with sales enablement methodologies and lifecycle marketing principles.
• Exposure to industry research, market segmentation, and buyer persona development practices.
• Experience using marketing automation, CRM, or analytics platforms.
• Experience working in a cross-functional or technology-enabled environment.
• Possession of a relevant professional certification in product marketing, marketing, or a related field.