PR Lead (Freelance, 6-Month Contract) - Yubo

About Yubo

Yubo is the Social Discovery app designed to help users make new friends and connect online authentically. With millions of active users, Yubo aims to redefine social interactions by eliminating likes and follows, fostering genuine connections.

Yubo’s international, multicultural team is deeply committed to its mission of creating a safe digital space for its community. Safety is embedded in their DNA, focusing on user protection, support, and education.

Join Yubo and help shape the future of social interactions!

About this Role

Yubo is establishing its first PR team, and this role is dedicated to building it from the ground up. You will design the PR function, lead the agency partnership, and craft compelling stories and relationships to make Yubo culturally relevant and a growth driver.

This role covers consumer stories, corporate communications, and crisis management. Initially focused on the US, UK, and France, it offers room for expansion.

You will report to the Director of Brand & Communications and collaborate closely with teams including Brand, Product, Data, Trust & Safety, and Legal. You will manage the PR agency relationship and establish processes to integrate PR into Yubo’s daily operations.

This is a freelance role on a 6-month contract, with a target start in Q4 2026.

Your Responsibilities

Set up how PR works at Yubo

• Build PR operations and onboard Yubo’s PR agency, establishing clear processes for identifying stories, verifying facts, and converting insights into coverage.
• Analyze Yubo’s data to uncover trends and stories worth sharing.
• Develop a simple framework for reporting on PR performance, linking coverage and sentiment to awareness and growth.
• Review and embed Yubo’s Crisis Communications Playbook.

Plan and run the PR agenda

• Create Yubo’s 2027 PR calendar and strategy, balancing campaigns, cultural moments, and daily press activities.
• Lead proactive and reactive media relations to ensure Yubo communicates with a clear, consistent voice.
• Identify and activate cultural moments through PR, research, events, creator partnerships, and other earned activities.
• Collaborate with Product and Data teams to develop proof points and stories that highlight Yubo’s impact on users.

Look after Yubo’s reputation

• Advise senior leaders on reputational opportunities and risks.
• Support corporate communications and manage reactive issues when necessary.
• Work with Trust & Safety and Legal to address sensitive topics responsibly.
• Coordinate internal teams during crises to ensure a unified response.

Who You Are

You are a proactive PR leader with a keen cultural sense and a proven track record of creating engaging stories that capture genuine attention, not just promote product launches.

You bring:

• Solid PR experience with measurable results from leading a function or campaign.
• A deep understanding of Gen-Z culture and how 18- to 24-year-olds socialize and engage online.
• Experience translating insights and data into media stories, including data analysis to find compelling angles.
• A track record of using various tactics to earn attention, such as influencers, experts, events, activations, research, and stunts.
• Experience managing and maximizing the output of an external PR agency.
• Strong judgment under pressure, with experience in issues or crisis communications.
• Excellent writing and speaking skills, comfortable with both consumer storytelling and sensitive corporate messaging.
• The ability to influence cross-functional teams and senior stakeholders.
• A self-starter mindset with examples of building something from scratch.

Nice to have:

• Experience in high-growth tech, consumer apps, youth culture, media, entertainment, or lifestyle.
• Experience in the US market, including relationships with US media and journalists.

Within a Month

• Get acquainted with Yubo’s product, mission, community, and current communications and reputation status.
• Meet key personnel across Brand, Product, Data, Trust & Safety, and Legal teams.
• Begin onboarding the PR agency and reviewing the Crisis Communications Playbook.

Within 3 Months

• Establish solid working habits with the PR agency and cross-functional teams.
• Develop the 2027 PR strategy, calendar, and measurement framework.
• Embed the Crisis Communications Playbook and build relationships with consumer, culture, lifestyle, tech, and business media.

Within 6 Months

• Deliver Yubo’s finalized 2027 PR strategy and calendar.
• Launch standout data- and culture-led stories in top-tier media, backed by a working PR performance measurement system.
• Complete the agency onboarding and define the role of creators, experts, events, and activations in Yubo’s communications, establishing a solid foundation for future growth.

The Recruitment Process

• An introductory call with Nicolas, Talent Acquisition.
• A case study with Alex, Brand Director.

Our Approach to Privacy & Safety

As part of your role, you may handle tools and features involving personal data. Yubo expects all employees to demonstrate strong awareness of privacy and safety issues and to actively support their Privacy & Safety by Design efforts.

Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.

Yubo’s Core Values:

• You own the impact: Step up, adapt, and make it matter.
• Unconventionally Smart: Hack with intent, borrow smart, build better.
• Be Bold & Resilient: Raise your head, break barriers, keep moving forward.
• One team, one mission: No egos, no passengers, just shared wins.

Trust & Flexibility: Yubo’s hybrid model requires only two office days per month, with the rest of the schedule flexible to suit your rhythm.

Enjoy Top-notch Benefits:

Cool Workplace: Enjoy Yubo’s amazing Parisian office and various hybrid work options.

Team Activities: Participate in get-togethers, events, and team-building activities.

Family-Friendly: Yubo supports parents with childcare options and family-friendly policies.

Wellness Programs: Benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives.