Paid Social Strategist

The Role

You're a natural-born consultant who loves solving problems at scale, rooted in data. You know Paid Social inside and out, from Meta and LinkedIn to TikTok, Pinterest, and whatever channel comes next, and you use that expertise to build full-funnel strategies that get clients excited to invest. You take your client's success personally, protecting their budget like it's your own. You're quick to spot what's next in Paid Social and eager to bring fresh, data-backed ideas to the table.

Role Highlights

• You'll execute and measure the effectiveness of Paid Social strategies through an integrated approach, leveraging deep expertise across channels like Meta, LinkedIn, Pinterest, and TikTok while collaborating closely with SEO and Creative to grow your clients' bottom line.
• You'll leverage your Paid Media expertise across other paid channels (Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy.
• You'll oversee day-to-day campaign strategy and management for your book of business, implementing industry best practices and making recommendations at scale.
• You'll build strong, lasting client relationships using Seer's values as your compass, positioning yourself as an extension of your client's team.
• You'll play a role in growing divisional revenue by identifying cross-sell and up-sell opportunities, working closely with our business development team to qualify and close projects.
• You'll contribute regularly to the Seer blog, industry forums, and grow your thought leadership skills, leading one training session each quarter around new process releases.
• You'll maintain excellence in quality of work through our Quality Assurance system and coach Associates to the same level of excellence.
• You'll work to understand how social strategy impacts LLM search, and help experiment on how to increase LLM visibility.

Essential Skills

• You have managed Paid Social campaigns across a range of industries, engines, and management platforms, and are comfortable using automation and machine learning to get time back.
• You have experience with emerging channels like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement.
• You are all about channel integration, leveraging data from Creative, SEO, and Analytics to build smarter Paid strategies.
• You are skilled at developing and recognizing talent, whether that's coaching an Associate through a campaign build or providing recognition for a job well done.
• You are comfortable rolling up your sleeves to take risks with innovation and testing.
• You are all over emerging trends, tools, tech, and data sets, and you see the future of Machine Learning and AI in Paid Social.
• You have experience elevating your team, clients, and industry peers through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, or speaking engagements.
• You have proficiency with Excel, Google Suite, and data viz tools, along with a solid grasp of data literacy, including the basics of SQL.

30/60/90

• First 30 Days — Learn
  • You've completed division training and begun supporting clients.
  • You've met the cross-divisional stakeholders relevant to your accounts.
• 60 Days — Build
  • You've supported at least 2 impactful client initiatives.
  • You've identified at least one opportunity to bring automation or AI into your workflow.
• 90 Days — Lead
  • You're up and running at full capacity, supporting a full book of business independently.
  • You've contributed a piece of thought leadership (blog, training session, or case study).

This might not be the right role for you if...

• Time-management, context-switching, and juggling multiple projects is quite challenging.
• You do not want continued-learning and innovation to be an expectation.
• Change management is difficult and you struggle with adapting to new tools and processes.