Media Buyer (Hybrid Operator-Strategist)

Your Role

As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist.

You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling.

What You’ll Do

Problem Diagnosis & Opportunity Identification

• Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up
• Researches the market, product, and competition proactively to contribute valuable inputs
• Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
• Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.

Smart Use of Video Inventory

• Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge
• Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel)
• Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization
• You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV.

Data, Reporting & Collaboration

• Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data
• Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals
• Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory
• Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making.

Optimize Testing Architecture

• Build efficient structures for testing including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding
• Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks
• Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse)
• Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling

Perform Media Buying Responsibilities

• Campaign management: Monitor, trim, scale, add ads, and rotate past performers
• Brief, coordinate, and quality-check executions with virtual assistants (VAs)
• Perform weekend/holiday campaign monitoring and high priority optimizations
• Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability

Project Ownership

• Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results
• Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities
• Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement
• Execute with agency and urgency while maintaining quality standards

How You’ll Succeed

• Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels)
• Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable (e.g. 0.3x)
• Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups

What You Bring

• At least 4 years of relevant experience working with DTC brands as a media buyer.
• Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
• Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance.
• Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies.
• Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results
• Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines.
• Other important soft skills - resourcefulness, organization, independent, problem-solver