Marketing Specialist

Responsibilities

• Develop and execute a comprehensive marketing calendar, including email campaigns, social media, blogs, and lead generation initiatives.
• Create and edit marketing content such as website copy, case studies, service brochures, newsletters, and other sales enablement materials.
• Manage and maintain the company website, social media channels, and marketing automation platforms.
• Coordinate vendor co-marketing initiatives and manage co-op marketing programs with technology partners.
• Support the sales team by creating marketing collateral, proposal templates, and lead nurturing campaigns.
• Plan and coordinate webinars, trade shows, networking events, and other marketing activities.
• Manage the company's online reputation by generating customer reviews and collecting client testimonials.
• Monitor and report marketing performance metrics, including website traffic, lead generation, campaign effectiveness, and conversion rates.
• Ensure consistent branding across all marketing materials and communication channels.
• Collaborate with internal stakeholders to develop marketing strategies that support business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4-6 years of experience in marketing, preferably within B2B, technology, or IT services environments.
• Strong content writing and editing skills with the ability to simplify technical concepts for business audiences.
• Experience with email marketing platforms, CRM systems, and marketing automation tools.
• Hands-on experience with website content management systems (such as WordPress).
• Proficiency with graphic design tools such as Canva or Adobe Express.
• Good understanding of social media platforms, analytics, and campaign management.
• Basic knowledge of SEO, Google Ads, and LinkedIn advertising.
• Experience with HubSpot, ConnectWise, Autotask, or similar CRM/PSA platforms is an advantage.
• Familiarity with MSP vendors, technology partner programs, or co-op marketing initiatives is preferred.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent written, verbal, and interpersonal communication skills.