Marketing Manager

IBMC provides EOR, PEO, payroll, recruitment, and compliance services to international companies operating in Indonesia. We are hiring a Marketing Manager to build a repeatable demand engine, ensuring qualified inbound enquiries become a reliable source of pipeline rather than an occasional occurrence. This is the first marketing hire, with no existing marketing function to inherit.

You will report to the Managing Director and collaborate closely with business development, who convert and maintain client relationships generated by marketing.

What You Will Own

• Define a demand generation strategy, including target segments, channels to build, and what constitutes a qualified enquiry for a B2B services business with long consideration cycles.
• Develop positioning and messaging to clearly articulate why a foreign company entering Indonesia should choose IBMC over competitors or a DIY setup.
• Build a content engine producing consistent material demonstrating regulatory and operational expertise, such as labour law updates, market entry guidance, and sector briefings.
• Own the website, SEO for high-intent search terms, and LinkedIn as the primary channel for engaging buyers.
• Establish a process for lead qualification and handover, ensuring enquiries become qualified leads with sufficient context for business development to act.
• Set up marketing measurement with baseline metrics, focusing on cost per qualified lead and pipeline contribution rather than impressions or follower counts.
• Ensure brand consistency across proposals, decks, website, and outbound materials, currently varying by individual contributors.
• Contribute to the marketing strategy for the worker platform as it expands, helping shape the go-to-market approach.

First Six Months: Success Metrics

• Month 1 to 2: Define and agree on positioning, target segments, and baseline metrics, including current enquiry volume and source. Audit the website and digital presence with a fix list.
• Month 3 to 4: Content engine running at a sustainable cadence. Identify and address high-intent search terms. Agree on and implement the lead qualification and handover process with business development.
• Month 5 to 6: Establish a measurable qualified inbound pipeline attributable to marketing. Determine cost per qualified lead and identify which channels warrant further investment.

Requirements

• Proven B2B marketing experience in a services business, preferably professional services, HR services, consulting, or similar, where sales are considered and relationship-driven.
• Track record of generating qualified pipeline with verifiable numbers, not just campaign activity.
• Strong written proficiency in both English and Bahasa Indonesia, as much of the role involves creating credible written materials for an international audience.
• Practical hands-on skills in content, SEO, LinkedIn, and website management, given the initial lack of a marketing team.
• Commercial literacy to work alongside business development and be measured on pipeline contribution rather than activity.
• Ability to work independently and set direction, as there is no existing marketing playbook to follow.

Useful but Not Required

• Understanding of EOR, PEO, or employment compliance.
• Experience marketing to foreign companies entering a new market or to China-based or regional outbound investors.
• Experience with consumer or worker-side acquisition, relevant to the platform scope.
• Design capability or comfort directing external design resources.