Marketing Lead (Product, Demand Gen, & Brand) at OpsLevel

OpsLevel is the leading internal developer portal designed to help engineering teams build, ship, and maintain software better than ever. We believe that developer portals are a critical part of a great developer experience.

We're looking for an ambitious marketer with startup experience—someone who’s seen the pieces of a marketing function up close and is ready to run one solo.

This is a real growth opportunity. The person in this seat will start by owning content, campaigns, and demand gen day-to-day—but as they prove they can run the function, there's a clear path to taking on full ownership of marketing at OpsLevel and partnering directly with the executive team on strategy.

We're looking for someone who is both creative and analytical: someone with a sharp sense in brand and design, who's just as comfortable in the numbers—understanding the funnel, what's converting, and why.

What You’ll Do

Product Marketing

• Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch.
• Take each release to market. Launch plan, release notes, customer comms, and work with Product on the content around it.
• Own competitive positioning and the material sales needs to use it: comparisons, objection handling, and pitch content.
• Work closely with Sales and Customer Success to understand what they're seeing in the market, and turn that into sharper positioning, content, and product feedback.

Demand Gen

• Plan and run multi-channel campaigns across paid ads, email, social, webinars, and events.
• Own the funnel. Know how prospects move from first touch to conversion, where they drop off, and what to fix.
• Own our marketing stack and how leads flow through it: HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition and handoff to sales.
• Run experiments using our experimentation framework. Make a hypothesis, set goals, run the test, read the result, change course based on what it says. Iterate weekly.
• Work with sales and leadership on demand gen strategy, and report on performance in terms the rest of the company can act on.

Brand & Content

• Own OpsLevel's brand voice and keep it consistent across the website, social, and content.
• Run our social presence and content calendar. Plan it, write it, publish it.
• Build out content that supports the buyer's journey: blog posts, case studies, one-pagers, and campaign copy.
• Own how we show up in search: traditional SEO plus visibility in AI answers (AEO). Write and structure content that ranks, and that gets cited when a buyer asks ChatGPT or Claude about our category.
• Keep the website and landing pages current with our messaging and built to convert.

What We’re Looking For

We're less focused on years of experience and more on drive and proficiency. What matters is whether someone can operate independently, think like a brand owner, read a funnel, and partner with the people around them—not how long they've been doing it. To be clear: we’re not looking for a unicorn that is already strong in every area, we’re looking for the ability to get up to speed on what's missing, not arrive with it already mastered.

• Experience marketing to an engineering audience—one that doesn’t like being marketed to.
• Breadth across the marketing function. You've done real work in product marketing, demand gen, and brand & content, with deep ownership in at least one. We don't expect equal depth across all three.
• Strong analytical thinking: able to review results and adjust based on data, not instinct alone.
• Some experience working at a startup or scale-up—comfortable with the pace and scrappiness that comes with it.
• AI native: actively uses AI tools (e.g. Claude, ChatGPT, design/image-generation tools) day-to-day, and constantly researching and testing new approaches week over week.
• Proven ability to work independently, take ownership, and self-direct: comfortable taking loose direction and building the plan, not just executing someone else's.
• Design taste—has a feel for what looks good and sounds compelling.

Nice-to-have

• Hands-on experience running paid ads on Google, LinkedIn, or Reddit—comfort with experimentation and testing frameworks matters more than which platforms you've already used.
• Experience with HubSpot, Salesforce, and our marketing SaaS suite.
• Experience supporting marketing for in-person events or conferences.
• Podcast, video, or other multimedia content experience.