Marketing & Lead Generation Specialist

We are seeking a creative, hands-on, and commercially minded Marketing Specialist to support the marketing and growth of a service-based business.

The successful candidate will be responsible for creating professional marketing materials, developing engaging LinkedIn content, designing brochures and other visual assets, and supporting email marketing campaigns and follow-up communications.

This role requires someone who can work independently, take a brief or idea and turn it into a polished marketing concept, and produce high-quality work suitable for a professional U.S. business audience.

Experience in marketing services is essential. Previous experience within logistics, freight, transportation, or B2B services would be highly advantageous.

Key Responsibilities

• Create professional, high-quality marketing materials, including brochures, presentations, service sheets, and other promotional assets.
• Design polished visual content suitable for a professional U.S. business audience.
• Create engaging and relevant content for LinkedIn.
• Develop LinkedIn content targeted at decision-makers and business professionals, including:
• Logistics Managers
• Shipping Managers
• Transportation Managers
• Operations Leaders
• Transportation and Logistics Executives
• Support the development and execution of marketing campaigns.
• Create and manage email marketing campaigns and follow-up communications using Zoho or a comparable CRM/email marketing platform.
• Assist with audience targeting, campaign messaging, and follow-up communications.
• Translate marketing briefs and business requirements into clear and professional visual concepts.
• Ensure all marketing materials are accurate, professional, and aligned with the company's brand and services.
• Work independently and manage multiple marketing projects simultaneously.
• Learn and adapt to new CRM and marketing systems quickly.
• Identify opportunities to improve marketing content, campaigns, and communication.