Marketing Generalist (AI-Powered Growth & Campaigns)

This is the perfect role for a marketing generalist who combines 2+ years of experience in product, growth, content/brand, and ecosystem marketing, operational rigor, AI tools, and creative expertise to drive commercial results and brand recognition.

You’ll report to an AI-savvy Head of Marketing and work alongside a team of startup veterans, including an events whiz who runs 20+ events per quarter, a seasoned community builder, and engaged executives who prioritize data-driven, outcome-focused marketing. This is your first 0-to-1 startup rodeo—your job is to connect the Lego blocks and build the missing pieces.

Who You Are

• You’re a super individual contributor (IC) who blends core marketing fundamentals with next-gen AI tools to drive outsized results.
• You’re experienced with future marketing waves, including narrative new media, agentic workflows, cross-channel campaigns, community building, and IRL activations.
• You care about direct business impact—not just vanity metrics—and love experimenting with new media formats.
• You’ve tested AI tools and understand how they fit into your team’s workflow.
• You’re a systems thinker who combines marketing disciplines into cohesive plans—you don’t hand things off; you own them.
• You have creative itches that drive unexpected ideas, both at work and in hobbies.
• You’ve scaled a startup before and are ready for another high-impact, high-growth environment.

What You’ll Do

• Own end-to-end campaigns—from briefing and copywriting to landing pages, distribution, follow-ups, and measuring results. Campaigns can launch in as little as a day or take weeks of preparation.
• Create compelling stories from product, research, executive, and community insights, turning them into social, email, new-media, and partner-channel content that resonates.
• Connect events, community, content, and commercial follow-ups around clear audience and goal alignment.
• Run focused growth experiments across paid, organic, sponsorships, partnerships, and conversion channels—not every channel at once.
• Build automation and AI-driven systems to improve campaign production, targeting, tracking, and handoffs. Own the quality of what you ship.
• Close the loop by analyzing what drives engagement and commercial conversations, identifying wasted effort, and determining next steps.

This is a builder’s role. You’ll orchestrate campaigns and roll up your sleeves to execute.

What Success Looks Like

• 30 days: You understand the business and own recurring work.
• 60 days: You’ve shipped an integrated campaign and removed execution bottlenecks.
• 90 days: You run a reliable campaign rhythm, have tested new growth opportunities, and make the whole team more effective.

What You Bring

Must-Haves

• Proof you ship: Campaigns, assets, or systems you personally built, along with measurable outcomes.
• Strong writing + taste: Ability to simplify complex ideas and create cohesive campaigns across channels.
• First-principles judgment: Start with audience and business goals, not channel checklists.
• Technical resourcefulness: Use AI to build systems, not just generate copy.
• Ownership from start-to-finish: Self-starter who knows when to leverage others.
• Ambition without ego: Seeks direct feedback, embraces high standards, and discovers potential.

Nice-to-Haves

• Early-stage B2B, agency, growth, or GTM experience with broad execution responsibility.
• A clear spike in campaigns, creative, growth, web, marketing operations, or automation in your portfolio.
• Experience with technical audiences, AI, healthcare, events, or communities.

You don’t need to be an expert in everything. Bring range, a learning curve, and something we can build around.

Protege Values

• Pass the Loved Ones’ Test
• Always Find a Way
• Go Fast and Grow Fast
• Practice Kindness and Candor
• Deliver Together
• Own the Outcome. Hone the Craft.