Marketing Coordinator

The Marketing Coordinator will provide support in building the GuidePoint Security Brand in the North Central region. This team member will assist with event logistics and vendor co-marketing activities under the guidance of the marketing team to help support regional sales & marketing objectives.

Roles and Responsibilities

• Assist with organizing and executing assigned regional events.

• Manage the demands of multiple events at once and prioritize accordingly.

• Ensure deadlines are met for all event related activities, logistics, purchases, promotions, and deliverables.

• Manage event supplies and shipping coordination of supplies for all events.

• Collaborate with the team to promote events using Marketo and helping drive registration.

• Regular communication with leadership – updates on event status and logistics, meeting deadlines, budget requirements, etc.

• Manage lead acquisition, processing, nurturing and follow-up, ensuring there is a pre-event, at-event, and post-event strategy to increase engagement.

• Manage and maintain registration lists, event calendar and provide regular updates to the regional team.

• Support execution of internal regional events.

• Track and provide reporting on event and campaign metrics.

• Provide administrative support to marketing team as needed.

• Provide onsite support for events when needed.

• Coordinate, collaborate, build, develop, and maintain relationships with vendors as it relates to events.

• Support the soliciting of marketing funds from GuidePoint's various vendor partners to help sponsor events.

• E-mail registrants prior to the events to confirm their attendance.

• Other related duties as needed.

Required Experience

• Bachelor’s Degree preferred.

• At least 3 years’ experience working in event marketing in a corporate environment.

• Marketo, Eventbrite, or related marketing platform experience required.

• Experience with Salesforce or other CRM software.

• Computer skills including a solid understanding of Microsoft Office products, Gmail and Google Cloud.

• Self-motivated, self-starter with a track record for leading events and the campaigns associated with them.

• Resourcefulness with a strong ability to problem solve.

• Strong verbal and written communication skills.

• Excellent people and relationship-building skills to interact with colleagues, regional teams, and vendor partners.

• Demonstrated willingness to learn and use AI-enabled tools.

• Extremely detail oriented and results driven.

Travel Requirements

• Travel up to 50% for local events within the North Central Region (some events may be hosted in the evening or require weekend travel).
• This role is based in Cincinnati, with travel primarily throughout Ohio, Indiana, Kentucky, and Michigan, with additional travel to other North Central states as needed.
• Willing to come into the Cincinnati office as needed, typically 1–2 days per week.

Physical Requirements

• Sedentary work.

• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day.

• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day.

If you have additional physical requirements/changes, please discuss with HR first