Marketing Communications Lead

About the Role

GoMining operates a diverse portfolio of products, each with its own launch and promotion cycle. This role serves as the central hub for marketing, ensuring cohesive communication across product go-to-market, brand, performance, content, CRM, community, design, and PR. The position involves orchestrating the communications calendar, managing launches end-to-end, and ensuring consistent, on-brand messaging across all channels.

This is a hands-on individual contributor role with company-wide visibility. You will manage the flow of work between multiple teams without managing a team yourself.

What You’ll Do

Orchestration — Own how communication gets made and shipped:

• Own a single, company-wide marketing communications calendar, including product launches, feature releases, campaigns, promotions, and announcements, with clear owners and deadlines.
• Run launches end-to-end for both product and brand communications. Translate go-to-market inputs from product marketing leads into a channel plan covering CRM (email, push, in-app inbox), in-product surfaces, community, social media, website, blog, app stores, paid support assets, and PR. Drive these plans to delivery.
• Write the briefs, translating business goals into clear, executable creative and content briefs for designers, motion designers, and copywriters, with defined deliverables and deadlines.
• Act as the single point of contact for design and production teams, prioritizing and sequencing requests to avoid bottlenecks.
• Hold the timeline accountable, chasing dependencies across product, legal, compliance, and finance to ensure assets are approved and live on schedule.
• Coordinate joint communications with partners, collaborations, and sponsorships.
• Close the loop by analyzing post-campaign results with analytics and CRM teams, conducting retrospectives, and incorporating learnings into future briefs.

  Message — Own what we say and how it sounds:

  • Build and maintain a messaging architecture across the portfolio, ensuring clarity, consistency, and alignment with brand guidelines for each product.
  • Simplify complex technical and financial concepts, such as mining rewards, tokenomics, cashback, yields, and VIP tiers, into accessible copy for first-time users.
  • Enforce tone of voice and message consistency by reviewing communications against brand and messaging guidelines before they are shipped.
  • Maintain shared toolkits, including messaging documents, key-message one-pagers, FAQs, objection handling, and launch templates, to prevent redundant work.
  • Write and edit high-stakes materials, such as launch announcements, product pages, campaign concepts, and executive/partner-facing materials.
  • Ensure compliance with advertising and financial-promotion constraints across channels and jurisdictions, collaborating with legal and compliance teams.
  • Monitor competitors and the broader crypto and fintech market for communication strategies worth adopting.

    What Success Looks Like

    First 1 month: The communications calendar is established and trusted; product messaging is documented centrally; the brief-to-delivery process runs smoothly without constant oversight.

    First 3 months: Launches ship on schedule with a full channel set as the default; message consistency across channels improves visibly; each launch produces documented results and actionable recommendations.

    Requirements

    • 4+ years of experience in marketing communications, product marketing, integrated campaigns, or brand communications, preferably in-house at a fintech, marketplace, consumer app, scale-up, or agency-side with comparable clients.
    • Proven ability to manage end-to-end multi-channel launches, with a track record of campaigns from brief to results, including honest assessments of what worked and what didn’t.
    • Strong writing and editing skills in English (C1+ level). Real copy samples will be assessed, not just adjectives on a CV.
    • Genuine project management skills, including prioritization, dependency tracking, adherence to deadlines, and budget management across teams you don’t manage.
    • The ability to uphold a high creative standard while setting boundaries, adjusting timelines, or informing senior stakeholders when requests are out of scope.
    • Comfort with complex products and a willingness to thoroughly understand mechanics before communicating about them.
    • Data literacy to interpret campaign performance and use insights to refine future briefs.
    • Experience coordinating external agencies or creative studios.

      Nice-to-Have

      • Experience in crypto, Web3, mining, trading, neobanking, payments, or investment products.
      • Familiarity with advertising restrictions on financial and crypto products across platforms and jurisdictions.
      • Experience building brand or messaging systems from scratch rather than inheriting an existing one.
      • Additional languages.

        Benefits

        • Professional growth opportunities, including support for courses, conferences, and English learning (up to 100% coverage).
        • Flexible work arrangements, including remote or hybrid formats with flexible hours to accommodate international teams.
        • Generous paid leave: up to 20 vacation days, 8 company holidays, and 5 personal days per year.
        • Recognition programs, including structured performance reviews and team awards.
        • Team culture initiatives, such as retreats in international locations (e.g., company apartments in Cyprus).