Marketing Communications Lead (Product & Brand)

GoMining operates a diverse portfolio—Digital Miners, GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad, and VIP program—each with its own launch rhythm. Currently, these messages reach users through overlapping channels without a unified owner ensuring coherence.

This role fills that gap.

You’ll act as the central hub for marketing, bridging product go-to-market, brand, performance, content, CRM, community, design, and PR. Your responsibilities split into two key areas:

Orchestration: Own the communications calendar and execute launches end-to-end across all channels.

• Manage a unified, company-wide marketing calendar, tracking every product launch, feature release, campaign, promo, and announcement with assigned owners and deadlines.
• Lead end-to-end launches—translating product marketing inputs into a cross-channel plan (CRM, in-product surfaces, community, social, website/blog, app stores, paid assets, PR) and driving delivery.
• Write clear, actionable briefs that align business goals with creative and content execution, including deadlines and deliverables.
• Act as the sole interface between design/production teams, prioritizing requests and resolving bottlenecks to avoid disjointed workflows.
• Ensure timelines are met by tracking dependencies across product, legal, compliance, and finance teams.
• Coordinate joint communications with partners, collaborations, and sponsors.
• Close the loop by analyzing post-campaign results with analytics/CRM teams, conducting retrospectives, and refining future briefs.

Message: Ensure clarity, consistency, and brand alignment in all communications.

• Develop and maintain a cohesive messaging architecture across the portfolio, defining each product’s value proposition and its connection to the broader brand.
• Simplify technical/financial concepts (e.g., mining rewards, tokenomics, cashback) into accessible copy for first-time users.
• Enforce tone-of-voice and messaging consistency by reviewing communications against brand guidelines before publication.
• Maintain shared toolkits (messaging docs, key-message one-pagers, FAQs, launch templates) to standardize product copywriting.
• Write and edit high-stakes materials (launch announcements, product pages, campaign concepts, executive/partner-facing content).
• Collaborate with legal/compliance to ensure copy adheres to advertising and financial-promotion regulations.
• Monitor competitor and market communications in crypto/fintech to identify actionable insights.

Success Metrics:

Within the first month: The calendar is operational and trusted; product messaging is centralized; brief-to-delivery workflows run smoothly without external interruptions.

Within the first three months: Launches ship on schedule with full-channel coverage; message consistency improves visibly; each campaign yields documented results and actionable recommendations.

Requirements

• 4+ years in marketing communications, product marketing, integrated campaigns, or brand communications—preferably in-house at a fintech, marketplace, consumer app, or scale-up, or agency-side with comparable clients.
• Proven ability to oversee multi-channel launches from brief to results, with transparency about successes and failures.
• Strong English writing/editing skills (C1+). Real copy will be assessed, not CV adjectives.
• Genuine project management expertise: prioritization, dependency tracking, adherence to deadlines/budgets across unmanaged teams.
• The ability to uphold high creative standards while asserting boundaries (e.g., saying no, adjusting timelines, or clarifying scope to stakeholders).
• Comfort with complex products—enjoy breaking down mechanics before communicating them.
• Data literacy: Use campaign performance data to refine future briefs.
• Experience coordinating external agencies or creative studios.

Nice-to-Haves

• Experience in crypto, Web3, mining, trading, neobanking, payments, or investment products.
• Familiarity with advertising restrictions for financial/crypto products across platforms/jurisdictions.
• Experience building messaging systems from scratch.
• Additional languages.

Benefits

• Professional growth: Full support for courses, conferences, and English learning (up to 100% coverage).
• Flexible work: Remote or hybrid format with flexible hours for global teams.
• Paid leave: 20 vacation days + 8 company holidays + 5 personal days annually.
• Recognition: Structured performance reviews and team awards.
• Team culture: International retreats (e.g., company apartments in Cyprus).