Integrated Marketing Manager

We’re looking for a hands-on Integrated Marketing Manager to develop and deliver campaigns across policy and reputation priorities, including data centers, jobs, and economic opportunity.

You’ll translate complex issues into clear messaging and integrated plans for consumer, policy, and community audiences. You’ll work closely with our policy and reputation marketing lead, internal partners, and agencies to bring those plans to life, including in specific markets and local communities.

This role suits someone who combines campaign judgment with strong execution. You can understand a local issue, identify the audience, and build a plan that responds to what matters to them.

In this role, you will:

• Develop campaign strategies and briefs that connect audience insights, policy context, and clear objectives.

• Own integrated campaigns from creative development and media planning through launch, optimization, and evaluation.

• Adapt messaging and activation plans to local markets, communities, and stakeholders.

• Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product, and regional teams around paid, owned, and earned campaigns.

• Lead creative, media, and production agencies and local partners, owning briefs, scopes, budgets, timelines, and success criteria.

• Use research, polling, audience data, campaign results, and partner feedback to test, optimize, and improve outcomes.

You will thrive in this role if you:

• Have 8+ years in integrated marketing, public affairs, political, or advocacy campaigns, or related work, including 3+ years leading complex cross-channel campaigns.

• Bring experience with local or community-facing campaigns and understand how audiences differ across markets.

• Can turn complex or sensitive issues into clear, accurate, and relevant messaging.

• Can influence senior leaders and align teams around clear recommendations grounded in audience and performance insights.

• Bring strong creative judgment, experience managing senior agency relationships, and the ability to give clear, actionable feedback.

• Have delivered campaigns across channels such as TV, OOH, digital, social, performance media, direct mail, and events.

• Make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments.

Preferred Qualifications

• Experience in technology policy, reputation marketing, legislative affairs, or a public affairs agency.

• Experience engaging consumer, policy, and institutional audiences.

• Familiarity with AI and the public conversations surrounding its development and use.

• Experience with rapid-response communications or high-stakes launches.