Head of Organic Growth & AI Visibility (SEO) at Smallpdf

Help shape how millions of people discover Smallpdf.

Search is changing faster than ever. AI Overviews, ChatGPT, Perplexity, and Google's evolving search experience are fundamentally changing how people discover products online.

At Smallpdf, this matters more than almost anywhere else.

Every month, more than 60 million people use our products, and Organic Search remains one of our largest acquisition channels. Every improvement we make can impact millions of users and directly influence business growth.

We're looking for someone who wants to define what modern Search should look like—not just by improving rankings, but by connecting SEO, product thinking, experimentation, and AI Visibility to real commercial outcomes.

This isn't a traditional SEO management role. You'll partner directly with our VP of Growth and work closely with Product, Engineering, Design, Data, and Marketing to build one of the strongest organic growth engines in Europe.

What you'll own:

Shape the future of Search at Smallpdf

• Develop and evolve our Organic Search strategy across both traditional search engines and emerging AI-powered discovery experiences.

• Identify the biggest opportunities across technical SEO, product-led SEO, programmatic SEO, content, international SEO, and AI Visibility.

• Continuously adapt our strategy as Search evolves.

Turn Search into an even stronger growth engine

Build a high-performing SEO operating model

Lead Smallpdf's AI Visibility strategy

We'd love to hear from you if you:

• You have 5+ years of SEO experience, ideally within a product-led SaaS or another high-scale digital product environment.

• You've owned SEO strategy end-to-end, balancing technical SEO, content, on-page, off-page, and product-led initiatives to drive measurable business impact—not just rankings or traffic.

• You think commercially. You're comfortable connecting SEO initiatives to customer acquisition, activation, subscriptions, revenue, and long-term growth, and use data to prioritize where to invest.

• You have a strong grasp of modern Search, with experience navigating algorithm updates, evolving ranking systems, and adapting your strategy as the search landscape changes.

• You're technically hands-on and understand topics such as crawling, indexation, internal linking, site architecture, structured data, Core Web Vitals, and international SEO.

• You're analytical and experimental by nature. You enjoy forming hypotheses, testing ideas quickly, measuring outcomes, and iterating based on evidence rather than assumptions.

• You're comfortable with the core SEO toolset, including Google Search Console, Ahrefs, Screaming Frog (or similar), and enjoy partnering with Analytics teams to understand and measure business impact.

• You're comfortable moving between strategy and execution. One day you're discussing long-term direction with leadership; the next, you're diving into a technical issue or reviewing an experiment.

• You're excited by how AI is reshaping Search. Whether you've already worked on AI Visibility and LLM optimization or you're actively experimenting and learning, you're eager to help define what modern Search looks like.

• Formal people management experience is welcome, but not essential. We're equally interested in people who've demonstrated leadership through strategic ownership, cross-functional influence, and delivering meaningful outcomes.

Bonus points if you've worked with:

• Product-led Growth (PLG) or freemium business models
• International SEO across multiple markets and languages
• Programmatic or product-led SEO at scale
• High-traffic consumer or B2B SaaS products
• AI Search, LLM optimization, or emerging search technologies

Why this role is different:

• At many companies, SEO is treated as a support function.
• At Smallpdf, it's one of our biggest growth levers.
• You'll influence how tens of millions of people discover our products every month, work directly with leadership that deeply understands Search, and have the freedom to challenge existing assumptions, test bold ideas, and shape the future of Organic Growth.
• You'll also join at a unique moment, as Search is undergoing its biggest transformation in more than a decade. We believe the companies that adapt first will define the next generation of product discovery.

Why Smallpdf?

• For over a decade, we've helped millions of people make document work simple.
• Today, more than 60 million people use our products every month across web and mobile.
• We're a remote-first company with teammates across Europe, combining the speed of a startup with the scale of a global product used in nearly every country.
• We value curiosity, ownership, and thoughtful experimentation. We move quickly, make decisions based on evidence, and give people the autonomy to do their best work.

What we offer:

🌍 You get to impact the way over 60 million people get work done every month.

🚀 Push boundaries and dare to fail—that's how we learn!

💻 Enjoy the flexibility of a remote work environment, and meet your team occasionally to work together and strengthen the team bond.

🏝️ 30 vacation days—yep, you read that right—that you can take whenever you need them.

🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years.

👶 16 weeks parental leave—100% of your salary—for all new parents.

📚 A personal development budget of up to 2000CHF every year, plus days off for courses or training.

🤓 Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills.

👩💻 Hack days to challenge you and your team, plus build amazing things.