Social Media Lead - Kraken Pro

Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks, is seeking a Social Media Lead to elevate Kraken Pro’s social presence. Founded in 2011, Kraken is a globally trusted crypto platform serving over 10 million individuals and institutions, offering spot trading, margin, futures, staking, and OTC services.

Kraken Pro is a hub for serious traders, yet its social channels don’t yet reflect the platform’s excellence. This role is yours to fix.

The Opportunity

You’ll drive Kraken Pro’s social channels, crafting scroll-stopping, platform-native content for X (Twitter), Telegram, and beyond. Responsibilities include:

• Creating timely, on-brand content to maximize impact and reach.

• Spotting trends and reactive moments across CT/FinTwit and broader social spaces, then rapidly crafting content.

• Engaging with the Kraken Pro audience—replying, quoting, polling, and fostering conversations.

• Managing an always-on content calendar, including post creation, approvals, scheduling, and performance monitoring.

• Translating product and ecosystem news into clear, compelling narratives.

• Tracking growth and performance, iterating based on insights and experiments.

• Ensuring compliant, accurate, and aligned messaging across regions and platforms in partnership with Legal/Comms.

What You’ll Bring

• Portfolio of scroll-stopping posts you’ve created—on brand accounts or your own—that demonstrate impact.

• 3+ years in social media or content creation, ideally in fintech, crypto, or trading. Exceptional portfolios outweigh exceptional resumes.

• Ability to move fast under pressure—markets don’t wait for approval cycles.

• Versatility as a content creator: copy, memes, short-form video, charts, threads. No need to rely on a design team for every post.

• Strong editorial judgment—knowing when not to post is as critical as knowing when to.

• Comfort handling high-paced social channels.

• Exceptional writing, editing, and communication skills.

• Creativity and attention to detail, with the ability to produce visually appealing content—whether briefing designers, using Figma, or being scrappy with CapCut.