Senior Direct Response Creative Strategist

Core Responsibilities

You will own the creative strategy for a 7-figure health and supplement brand, including:

• Angle ideation, market research, brief development, script writing, and ad account analysis
• Producing 15 briefs per week across multiple product lines and funnels
• Daily research using GetHooked, AdSpy, and Meta Ads Library to uncover fresh angles before market saturation
• Reviewing and quality-checking briefs from junior strategists, acting as the senior creative voice
• Collaborating with editors via Asana and Frame.io to ensure tight and fast production timelines
• Bridging media buying and creative by analyzing live performance data and feeding insights into new concepts
• Building and managing your own creative pod with direct reports, effectively running a business within the business

Why Join Us?

• Learn from high-level operators who have scaled brands to 8-9 figures. Your work will be copy chiefed by industry experts.

• AI-first environment with dedicated AI operations manager automating workflows.

• Real financial upside: Base compensation of $5,000–$10,000+/month (senior roles start at $10,000+) plus 3–5% of spend on every creative produced. Top performers earn $50k–$200k+/month.

• Growth path including leadership positions with equity and profit-sharing opportunities.

• Full creative ownership with no committees or bureaucracy.

Requirements

WHO YOU ARE:

• 4+ years in direct response creative strategy, with health, wellness, or supplements experience
• Proven track record of producing an ad with $100k+ spend in a single month
• Fluent in Meta Ads Manager across metrics like CPA, nCPA, hook rate, CTR, AOV, RPV, and cohort data
• Proficient in GetHooked, AdSpy, and Meta Ads Library as research tools
• Background in video and direct response, with expertise in VSLs and native ads that convert at scale
• Experience managing and developing junior strategists
• Thrives in lean, fast-paced environments prioritizing performance over process

Success Milestones

30 days: Deep understanding of the brand, products, winning angles, and audience. Daily brief production and performance reviews.

60 days: Creatives live, winners iterated quickly, and junior strategists guided by your leadership.

90 days: Consistent output, measurable creative performance growth, and pod-building underway.