Growth and Marketing Manager - UK Chinese Community

LemFi is the financial engine for people the world wasn't built to serve. We build multi-currency accounts, remittances, savings, credit and more for diaspora communities across 21 countries - and we're growing fast. In the UK, the Chinese community represents a significant and underserved opportunity, and we're looking for a Growth and Marketing Manager who will own it.

This role is as much about community as it is about growth. You will be out in the field across the UK - at events, forums, community gatherings, and in partnership boardrooms - while also sitting at the table internally to make sure the product and marketing teams hear the voice of the user. You'll work closely with Growth, Marketing, Product, and Operations, and you'll be accountable for real acquisition numbers in a market that matters enormously to LemFi's next chapter.

What you'll build and own

• Own user growth targets for the UK Chinese community, driving acquisition through both online channels and offline community activity - and being accountable for the numbers.
• Build and run community operations: events, local gatherings, forums, and grassroots partnerships that turn LemFi into a trusted name rather than just another app.
• Source, negotiate, and manage partnerships with organisations and businesses that create genuine value for both sides and move the acquisition needle.
• Travel throughout the UK to represent LemFi at trade shows, community events, and sponsorship opportunities - including occasional weekends when the community is there.
• Conduct ongoing market research into user needs, behaviours, and preferences, and translate those findings into actionable recommendations for Product and Marketing.
• Analyse campaign and channel data continuously, using AI tools to accelerate research and content creation, and optimise based on what the numbers actually say.
• Act as the internal voice of the UK Chinese community, ensuring every product decision, brand message, and market initiative reflects the people we serve.

Your experience

• 5 or more years in growth, sales, or marketing roles in fast-paced environments, with a clear track record of hitting ambitious acquisition or revenue targets.
• Deep, lived understanding of Chinese diaspora communities in the UK - culturally fluent and genuinely embedded, not just academically aware.
• Proven ability to build partnerships and community relationships from scratch and turn them into measurable, sustained growth outcomes.
• Strong analytical skills: comfortable interrogating campaign and dashboard data, drawing conclusions quickly, and adjusting strategy without waiting for someone else to tell you what the numbers mean.
• Self-directed operator who has worked in the field or remotely without close oversight and consistently delivered - you don't need a playbook handed to you.
• Excellent communicator who can command a room at a community event and write a sharp partnership proposal the same day.
• Comfortable with frequent travel across the UK, including occasional weekends.

Nice to have

• Experience in fintech, remittances, or financial services - especially products designed for immigrant or diaspora communities.
• An existing, warm network within Chinese diaspora communities in the UK.
• Hands-on familiarity with AI tools for content creation, market research, and performance analysis.

Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.