Founding Product Marketer at Reflow

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. We’re a U.S.-based tech company with a high bar for talent, ownership, and execution, and we’re intentional about building a strong, globally distributed team from the start.

We’re looking for a Founding Product Marketer to own how Reflow shows up in the market, from positioning and messaging to sales enablement, case studies, and content that reaches the right buyers. This is a hands-on builder role: you’ll shadow our founders on demos, learn the product deeply, define who each use case is for, and turn that into messaging, landing pages, and stories that help sales win. As a founding team member, you’ll set the strategy and execute it yourself.

What you’ll do

• Product Marketing Strategy: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.

• Positioning & messaging: Own our product positioning and messaging, and develop copy and content messages across marketing channels (emails, web, etc).

• Launches: Plan and execute product launches from strategy to messaging, channel strategy, and measurement, collaborating with product, sales, and CS.

• Campaign management: Plan and run integrated campaigns yourself, partnering with the founders and sales. There is no existing marketing team yet, so you’ll build this from scratch.

• Lifecycle marketing: Create content and messaging for email drip campaigns throughout the customer lifecycle.

• Content strategy: Own our content strategy end to end and create the content yourself, from thought leadership and benchmarks to case studies and landing pages.

• Customer marketing: Ensure customers are a key part of all of our content, and create customer-specific content to support sales. Own our case studies and the landing pages that showcase them.

• Modern tooling: Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

• Sales enablement & demos: Shadow the founder on demos, then own demo flows, pitch materials, battlecards, and use case stories that help sales win.

• ICP & use cases: Define who each use case is for and keep our ICP sharp with real customer and market data.

• Competitive intelligence: Map the competitive landscape and turn it into clear differentiation for sales and marketing.

• Distribution: For everything you create, own the plan to get it in front of the right buyers, including benchmarks, thought leadership, and review sites like G2.

• Founder voice: Ghostwrite thought leadership for our founders.

Who you are

• Marketing experience: 2+ years of B2B marketing experience, with a focus on product marketing.

• 0-1 Build: Hands-on experience in the 0-1 build

• Industry or business model experience: Experience in SaaS ideally in a sales-led motion.

• Product marketing depth: With core competencies in positioning, messaging, and launch management.

• Marketing breadth: You understand campaign, channel, content, and comms strategy in addition to product marketing strategy.

• Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.

• Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.

• Modern tools & AI: Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.

• Not just a thinker: You should be able to come up with strategy and execute at the same time.

• Technical aptitude: You can learn a technical product deeply enough to demo it and explain it yourself, without relying on someone else to call it.

• Early-stage experience: You’ve worked at early-stage startups (Seed to Series A) and thrive without an existing playbook.

• Data-driven: You use customer conversations, surveys, and website data to sharpen our ICP and messaging, and can explain the why behind every change.

• Authentic and modern: You don’t fake expertise; you do the homework. You bring a modern playbook and ideas.

• Warm and responsive: You build trust quickly with customers and teammates and follow through on time.

Bonus Points

• Enterprise experience

• 1 to 10 build experience: took a company from Seed to Series A

• Former founder, whether your company failed or exited

Why join

• Build Reflow’s marketing from the ground up as our founding marketer, working directly with the founder

• Define how a new category shows up in the market, from our positioning and story to our voice

• See your work drive pipeline by partnering closely with sales and turning customer wins into the stories that close the next deal

• Shape the product roadmap with the market and customer insights you bring back

• Grow into a marketing leadership role as the team scales