Head of Go-To-Market (GTM) at Reflow

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between.

What you’ll do

• Define and execute the go-to-market strategy across segments, channels, and pricing.

• Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.

• Drive expansion, retention, and revenue growth through structured customer journeys and success programs.

• Partner with founders on positioning, messaging, and category creation — shaping how Reflow shows up in the market.

• Run experiments across outbound, inbound, and partner-led motions; find what scales.

• Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.

• Collaborate with product and engineering to translate market feedback into roadmap priorities.

• Hire and lead future GTM roles (CS, sales, marketing) as the org scales.

Who you are

• Proven operator in GTM, sales, or growth at an early-stage company

• Experience in B2B or enterprise software, especially in one of these areas: data, analytics, productivity, BI, workforce and similar

• Strategic and analytical → You can break down funnel performance and spot leverage points fast.

• Equally comfortable in the weeds (closing deals, running onboarding) and at 30,000 feet (GTM strategy, metrics, ops).

• Sharp communicator who can translate complex product value into clear, human messaging.

• Entrepreneurial by default → Former founder, first business hire, or someone who thrives in chaos and turns it into process.

• Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.

Why join

• Be the first business and GTM hire at Reflow building the foundation for how we grow, learn, and sell.

• Work directly with the founders, influence product and market direction, and have ownership over every step of our customer journey.

• This isn’t a “sales manager” role; it’s a company-shaping position for someone who wants to drive product-market fit and scale.

We’re flexible on setup (contract or full-time), but you’ll need to move fast, experiment relentlessly, and be obsessed with learning how customers buy and succeed.