Executive Audience Manager

The Alliance is a leading platform for building world-class professional communities, spanning Product Marketing, Sales Enablement, Product-Led Growth, AI, Customer Success, and CMOs. With over 160,000+ professionals across communities, they foster learning, connection, and growth through content, courses, events, and memberships. Their executive events bring together senior leaders from top organizations like TikTok, Microsoft, Peloton, and Uber.

The Role

As Executive Audience Manager, you will curate and manage the audience for invitation-only events. Your responsibilities include identifying senior leaders who align with each event’s objectives, executing multi-channel outreach campaigns (email, LinkedIn, phone, referrals), qualifying candidates rigorously, and ensuring high attendance and engagement. You will collaborate closely with Commercial, Partnerships, and Marketing teams to build and maintain executive relationships, ensuring long-term community growth.

Key Responsibilities

• Define the target audience by collaborating with Commercial and Marketing to create a clear, named list of executives who should attend, based on seniority and profile criteria.

• Own and execute multi-channel outreach campaigns across personalized email, LinkedIn, phone, referrals, and warm introductions, ensuring volume, follow-up, and pipeline management.

• Qualify rigorously by confirming seniority, decision-making authority, budget relevance, and peer fit before issuing invitations, ensuring the quality of the audience.

• Convert and retain attendance by managing invitations, confirmations, pre-event communications, and reconfirmations with a white-glove approach to minimize drop-outs.

• Provide clean, fully briefed, and confirmed audiences to Events and Content teams ahead of each event, ensuring they have the necessary profile details.

• Maintain relationships post-event, drive repeat attendance, and grow executive communities through referrals and exclusive engagement opportunities.

• Capture commercial and market insights from conversations, maintain a clean CRM, and provide well-briefed handovers to internal teams.

What Success Looks Like

Success is measured by the quality and reliability of the audience delivered. This includes a full room of genuinely senior and relevant executives, low drop-out rates, high repeat attendance, and a growing pool of executive relationships that belong to The Alliance rather than any single campaign.

What We're Looking For

• Relevant experience in executive audience acquisition, B2B events, executive networking, partnerships, business development, or community building.

• Comfortable engaging with C-suite and senior decision-makers primarily through email, LinkedIn, and phone outreach.

• A closer's instinct for follow-up, ensuring persistence without being intrusive, and maintaining engagement between interest and confirmation.

• Excellent communication and relationship-building skills, ensuring outreach feels personal and not templated.

• Highly organized with meticulous attention to detail, crucial for handling executive relationships with a white-glove approach.

• Experience working to deadlines that do not move, as event dates are fixed.

• Experience using CRM platforms, LinkedIn, and outreach tools is advantageous.

What This Role Is Not

This role is not focused on event production, logistics, or on-site hosting. It is an acquisition and relationship-focused position, primarily involving outreach and conversations with senior executives.

Benefits

Time Off:

• 34 days' annual leave, including UK Bank Holidays.

• Your birthday is off every year.

Health & Wellbeing:

• Enhanced family policies.

• Private Medical Insurance.

• Life Insurance (4x salary).

• On-demand therapy, coaching, and mental fitness support through Oliva.

• Heavily subsidized gym membership via Wellness Hub.

• Cycle to Work and Workplace Nursery schemes.

Flexibility:

• Flexible working hours to align with productivity peaks.

• Monthly allowance via ThanksBen (£600 annually in year one, increasing with tenure).

Learning & Development:

• Personal Learning & Development budget (£500 annually in year one, increasing with tenure).

• Four paid Learning & Development or Volunteer Days each year.

• Team training and development opportunities.

Equipment & Culture:

• New tech setup including laptop, screen, mouse, and keyboard.

• Company social events.

• A collaborative, ambitious, and supportive working environment.

Community & Inclusion:

At The Alliance, they are committed to creating a workplace free from discrimination and bias, ensuring equal opportunities for all. They continuously strive for a more inclusive environment.