Email Marketing Developer

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in-house including an EHR, patient care admin system, patient portal, website, marketing technology, etc.

The Role

We are seeking an Email Marketing Developer to build, test, and maintain high-performing, responsive email templates in Iterable. This is a highly technical role focused primarily on email HTML/CSS development, templating, and quality assurance. In this role, you will bridge marketing strategy and technical execution by creating scalable template systems, building reusable components in Iterable, resolving cross-client rendering issues, and supporting automated workflows across our martech stack.

Key Responsibilities

Email Development

• Build and maintain responsive, accessible email templates in Iterable—using both drag-and-drop editors and hand-coded HTML/CSS depending on the project requirements.
• Develop HTML templating for direct mailers (letters, postcards, and print assets) as part of our brand redesign.
• Develop reusable, modular templating systems and components in Iterable so campaigns ship faster and stay visually consistent across all lifecycle streams.
• Optimize emails for fast load speed through efficient image compression, modern file formats, and lightweight CSS.

Rendering & Quality Assurance

• Audit, review, and QA HTML email code generated by AI/agents to ensure technical accuracy, formatting, and rendering integrity.
• Debug and test campaigns across all major inboxes and devices—including Apple Mail, Gmail, and Outlook—ensuring flawless display in dark mode and mobile layouts.
• Own the email HTML QA process before send to catch and resolve rendering issues early.

Integrations & Automation

• Connect Iterable and other martech tools using APIs, webhooks, iFrames, and low-code automation platforms (Make, Zapier).
• Build automations that support lifecycle experiments and find creative workarounds for platform limitations.
• Support integrations and cross-tool workflows between our email/lifecycle systems (Iterable) and community platforms (Circle).

Cross-Functional Collaboration

• Partner closely with designers and strategists to flag design feasibility and rendering risks early—at the brief stage, not after build.
• Bring proactive UX and accessibility judgment to improve the overall customer experience, extending beyond the email inbox.

Requirements

• 5+ years of hands-on experience in technical email development and marketing operations.
• Proven experience developing hand-coded, responsive HTML/CSS emails and direct mail HTML templates (postcards, letters).
• Hands-on experience with Iterable (or a comparable ESP such as Braze, Klaviyo, or Salesforce Marketing Cloud), including a strong understanding of when to use drag-and-drop vs. full HTML code.
• Demonstrated track record of building modular, reusable email template systems and component libraries across multi-touch campaigns.
• Deep knowledge of cross-client rendering, dark mode optimization, mobile responsiveness, and email accessibility standards (WCAG).
• Comfort with low-code automation tools (Make, Zapier) and connecting platforms via APIs and webhooks.
• Working knowledge of JavaScript for basic scripting and logic is a plus.
• Access to a personal computer with a stable internet connection capable of efficiently running the required tools and applications.
• Available to work flexible hours while maintaining availability until at least 2:00 PM Eastern Time (ET) for meetings and collaboration with the US-based team.

Tools & Software

• Primary ESP: Iterable (or similar: Braze, Klaviyo, SFMC)
• Languages: Email HTML, CSS, JavaScript
• Automation & API: Make, Zapier, Webhooks, APIs, iFrames
• Integrations: Circle (Community Platform), Direct Mail Platforms (LOB Templates)

Benefits

• Remote-first, work wherever you choose
• Unlimited paid time off
• Paid non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings