Director, Product Marketing

Code for America believes government can work for the people, by the people, in the new digital age, and that government at all levels can and should work well for all people. For more than a decade, we’ve worked to show that with the mindful use of technology, we can break down barriers, meet community needs, and find real solutions.

Our employees build and transform government and community tools and services, making them so good they inspire change. We merge the best parts of technology, nonprofit, and government to help support the people who need it most.

With a focus on transparency and fairness, and deep empathy for partners in government and community organizations and the people that our partners serve, we’re building a movement of motivated change agents driven by meaningful results and lasting impact.

At Code for America, you contribute to exciting work while learning and developing in a supportive and flexible environment. Our compensation and benefits are holistic and thoughtfully curated to represent our employees and our mission. Help us drive real generational change that lasts.

Code for America is looking for a talented Director, Product Marketing who will drive product marketing work across our full portfolio — from early-stage tools still being validated to more mature products — and across both the institutions we partner with and the people those products ultimately serve. In this role, you will lead the go-to-market strategy and bring it to life, working closely with Product, Outreach, Program, and Marketing & Communications. As this function takes shape, you’ll decide important focus areas such as which delivery areas need what kind of support and what assets, processes, and/or capabilities we need to prioritize, for the highest impact.

About the role:

Director, Product Marketing

This role will report to the Sr. Director of Product Management and is expected to travel no more than 10% of the time. Code for America is based in California and can employ those who reside full-time within the United States. This is a remote position.

In this position you will:

• Set go-to-market strategy and positioning
  • Define positioning and messaging for our products, developing distinct approaches for government and institutional partners, as well as clients Code for America directly serves
  • Write and guide the development of plain, accessible messaging for people navigating complex systems, often with limited time, trust, or prior exposure to these services
  • Prioritize target audiences, and shape strategy to address the barriers keeping them from adopting our products
  • Build and own the go-to-market plan for each product — audience, channels, messaging, sequencing — adapting it to the product’s stage, from early validation to scaled growth
  • Coordinate product launches so product readiness, messaging, and distribution activity are aligned and on schedule
  • Build proof points, such as case studies, usage data, and client/partner stories that support broader storytelling and visibility into our reach and impact
• Enable partners and channels
  • Build toolkits, templates, and core messaging that Outreach and other frontline teams can adapt across channels and partner types
  • Prioritize enablement investment toward the partners and channels with the greatest reach and impact
• Measurement and Learning
  • Define what success looks like for each go-to-market effort and what we most need to learn at each stage
  • Design and run experiments on messaging, channel, and segmentation, and turn adoption, engagement, and conversion data into changes in strategy
  • Bring enough fluency in paid, search, and SEO channels to brief, direct, and evaluate specialist or contractor execution where those channels are part of the mix
• Cross-Functional Partnership
  • Partner closely with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science to turn strategy into results across the portfolio
  • Build trust and shared context with teams and stakeholders across a still-maturing function
  • Bring a product marketing perspective into discussions big and small, from early product strategy through execution
• Managing Contractors and Agency Partners
  • Manage contractors or agencies supporting demand generation and other specialized execution
  • Set clear expectations and review quality to ensure external work stays aligned with go-to-market strategy
• Other duties as assigned
  • Engage in ad hoc projects and initiatives as required by organizational need

About you:

The position is a perfect fit for a senior product marketer who has built go-to-market capability from the ground up and is equally comfortable setting strategy at the portfolio level and personally executing the work. You build trust quickly across teams, know how to turn ambiguity into concrete progress, and move fluidly between government-facing and client-facing audiences.

• 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy
• Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve
• Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth
• Demonstrated ability to translate strategy into shipped, measurable results
• Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately
• Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities
• Working fluency in acquisition and demand-generation channels (paid, search, SEO) sufficient to direct and evaluate specialist execution
• Experience defining success metrics, designing experiments, and translating data into strategic recommendations
• Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders
• Excellent writing skills, including the ability to adapt the same message for clients and for government or institutional partners
• Curiosity about emerging AI tools and a commitment to using them responsibly and effectively
• A deep commitment to Code for America’s mission of making government services work well for the people who need them most

It’s a bonus if you have:

• Experience in nonprofit, government, or another sensitive, highly regulated consumer category (healthcare, financial services, benefits), particularly where privacy and consent constraints limit standard marketing playbooks
• Familiarity with CRM and partner-tracking tooling (e.g., HubSpot, Airtable) and interest in improving how it’s used
• Spanish-language fluency or experience overseeing multilingual campaign materials