Director of Content

The Director of Content owns Bizee's content program end-to-end: the strategy, the editorial quality bar, the production systems, and the team. This role exists to make Bizee's content work as an ecosystem. Editorial, social, email, and video should feed each other, with every asset built to travel across channels rather than live in one. It is both a strategy role and a building role. You will set the company-wide content strategy and the integrated calendar, own the distribution architecture that decides how content moves and gets repurposed, and lead the long-form and narrative work that builds Bizee's authority with Everyday Entrepreneurs.

Key Responsibilities

• Build and own the company-wide content strategy: pillars, themes, seasonal plans, and the integrated content calendar that gives visibility across editorial, social, email, video, and campaigns
• Set and hold the editorial quality bar across all written output: voice, tone, readability, and writing craft
• Own long-form and narrative content, including research reports, founder stories, and editorial features, and the content assets program that turns them into deployable guides, reports, and lead magnets
• Own content distribution and repurposing across owned channels, and set the strategic direction for social, organic video, and YouTube within which channel owners execute
• Own brand email as a content channel, including newsletter and brand-driven sends, and develop campaign email content against briefs from campaign owners
• Lead content-driven campaigns end-to-end and serve as the content strategy and production lead on PMM-initiated and brand-initiated campaigns
• Own content operations: production workflows, process efficiency, and the integration of AI and automation tools to improve how content gets made and scaled
• Define and own content KPIs across channels, and use performance data to inform strategy and prioritization
• Manage and grow Bizee's content team, and manage the contractor writer network

What This Role Does Not Own

• Technical SEO
• Lifecycle email strategy and execution
• Paid media creative and buying
• Product marketing copy and product-adjacent content
• Brand strategy, brand identity, and authorship of brand voice and tone (this role applies and enforces the voice; it does not define it)
• PR strategy and earned media positioning (this role owns the content production behind it)
• Creator deliverable management, contract asset utilization, and NIL activation
• Partner relationship management and contract negotiation

Requirements

• 8+ years of content experience spanning multiple disciplines (editorial, social, email, video) at a digital-first or platform company
• Demonstrated experience building a company-wide content strategy: pillars, seasonal planning, integrated calendars, and distribution architecture
• Experience managing a content team and building a content function, not just running one
• Strong editorial judgment and hands-on writing and editing ability, with experience producing long-form narrative or research-driven content
• Channel strategy experience across social and video, including YouTube programming and organic audience growth
• Comfort with content operations: workflow design, AI tool integration, and automation for production at scale
• Data-informed approach: experience defining KPIs and using performance data to shape strategy and prioritization