Director of Content

The Director of Content owns Bizee's content program end-to-end, encompassing strategy, editorial quality, production systems, and team management. This role ensures Bizee's content operates as an integrated ecosystem, where editorial, social, email, and video assets are designed to cross-pollinate across channels rather than remain siloed.

This position combines strategic and hands-on responsibilities, including setting the company-wide content strategy and integrated calendar, overseeing distribution architecture for content repurposing, and leading long-form narrative work to establish Bizee's authority among Everyday Entrepreneurs.

Key Responsibilities

• Build and own the company-wide content strategy, including pillars, themes, seasonal plans, and an integrated content calendar ensuring visibility across editorial, social, email, video, and campaigns
• Set and uphold the editorial quality bar for all written output, focusing on voice, tone, readability, and writing craft
• Oversee long-form and narrative content such as research reports, founder stories, and editorial features, transforming them into deployable guides, reports, and lead magnets
• Manage content distribution and repurposing across owned channels, while defining the strategic direction for social, organic video, and YouTube, within which channel owners execute
• Lead brand email as a content channel, including newsletters and brand-driven sends, and develop campaign email content based on briefs from campaign owners
• Lead content-driven campaigns end-to-end, serving as the content strategy and production lead for both PMM-initiated and brand-initiated campaigns
• Own content operations, including production workflows, process efficiency, and the integration of AI and automation tools to enhance content production and scalability
• Define and manage content KPIs across channels, using performance data to inform strategy and prioritization
• Manage and grow Bizee's content team, including contractor writers

What This Role Does Not Own

• Technical SEO
• Lifecycle email strategy and execution
• Paid media creative and buying
• Product marketing copy and product-adjacent content
• Brand strategy, brand identity, and authorship of brand voice and tone (this role enforces the voice and tone)
• PR strategy and earned media positioning (this role handles content production for PR)
• Creator deliverable management, contract asset utilization, and NIL activation
• Partner relationship management and contract negotiation

Requirements

• 8+ years of content experience across multiple disciplines (editorial, social, email, video) at a digital-first or platform company
• Proven experience in building a company-wide content strategy, including pillars, seasonal planning, integrated calendars, and distribution architecture
• Experience managing a content team and building a content function, not just operating within one
• Strong editorial judgment and hands-on writing and editing skills, with experience producing long-form narrative or research-driven content
• Channel strategy experience across social and video, including YouTube programming and organic audience growth
• Familiarity with content operations, including workflow design, AI tool integration, and automation for production at scale
• Data-driven approach, with experience defining KPIs and using performance data to shape strategy and prioritization