Director, Marketing Planning & Operations

About the Job

Life360's marketing org has grown fast — spanning B2C and B2B, multiple international markets, and a widening set of specialist teams — and we're ready to build the planning and budget infrastructure that matches that scale. We're hiring a Director, Marketing Planning & Operations, reporting to the VP Integrated Marketing, to build that infrastructure: a single source of truth for the budget, a planning cadence every team can rely on, and workflows that replace ad hoc coordination. Within your first year, success means marketing leadership has one real-time view of spend and priorities and every team knows exactly how their work connects to the plan.

The US-based salary range for this position is $137,000 to $252,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Planning

Drives end-to-end strategy and process across the marketing organization, ensuring alignment between business priorities and how marketing supports them.

• Own and drive long-range, annual, and quarterly planning—defining strategic pillars, establishing cross-team timelines, and collaborating with global marketing leadership to scale, adapt, and align marketing execution across international markets.
• Facilitate brainstorm sessions for planning with clear structure, driving discussion, decisions, and next steps.
• Produce and manage key marketing deliverables and executive templates, including QBR presentations (in collaboration with marketing leads), weekly status updates, monthly company newsletters, and Board of Directors materials.
• Serve as a strategic thought partner to the CMO and marketing leads.

Operating Rhythms

Ensure effective, cohesive operations across every team in the marketing organization.

• Partner across all marketing functions—including Creative, Lifecycle, PMM, Paid Ads, and Integrated Marketing—to evaluate team operations, bridge cross-functional gaps, and establish unified workflows, templates, and processes that optimize execution and drive integrated performance.
• Ensure every team understands how they collaborate and connect across the broader organization, identifying and building the cross-functional workflows to support this.
• Own the communication and rollout of new workflows and operating practices across the marketing org.
• Support the marketing organization through agency selection, management, and procurement.
• Identify, recommend, and implement workflow tools that improve efficiency across individual teams and the organization as a whole.

Budgets

Partner with the CMO and marketing leads to plan and manage annual and quarterly budgets.

• Maintain a central budget system that enables accurate, real-time tracking across all teams and channels.
• Partner closely with Finance to manage budgets, project metrics, and control costs across T&E and marketing investment areas, driving financial efficiency and maximum ROI.
• Lead key stakeholder partnerships to align cross-team priorities, establishing consistent operating rhythms and communications that clarify budget expectations and streamline execution.

What We’re Looking For

• 10+ years of experience in Marketing Planning, Marketing Operations, or Strategy & Operations roles.
• Exceptional written and verbal communication skills, with a proven ability to draft clear, concise, and impactful executive communications.
• Stellar project management expertise with a strong track record of consistently meeting or exceeding project deadlines.
• Deep business acumen and curiosity for problem-solving, understanding business drivers, and engaging directly with the product.
• Financial acumen, including hands-on experience managing complex budgets within matrixed or multidivisional organizations.
• Proactive and collaborative mindset, with a history of building strong cross-functional partnerships across all organizational levels.
• Subscription business model experience preferred.
• International experience working across global teams is a plus.
• Bachelor’s degree or equivalent practical experience.