Digital Marketing Specialist (Multi-Industry)

A campaign doesn't stop needing attention once it launches. Somebody has to watch what's happening after the ads go live, catch what's working, and use that to shape the next round of copy, creative, and sends. That's this role. You're not just building campaigns, you're the one adjusting them while they're running, based on what the numbers actually say.

The specific platforms and mix of work can shift depending on the business you're supporting. What stays the same is the job itself: own the campaign after it launches, not just before.

What you'll actually do

• Plan, launch, and adjust paid campaigns on Meta, Google, and LinkedIn, changing budgets and targeting as results come in
• Work with writers and designers to get ad copy and creative ready, then check it against what's actually converting
• Build and send email and SMS campaigns in Klaviyo or Mailchimp, testing subject lines and timing to improve opens and clicks
• Use ChatGPT or similar tools to draft ad variations and speed up execution, not to replace your own judgment on what to actually run
• Pull performance numbers on a regular schedule and turn them into a short list of what to change next, not just a deck of charts
• Coordinate with design, content, and any project managers on the account so campaigns go out on time and nobody's caught off guard

Requirements

What we're actually looking for

• 2-5 years running digital marketing campaigns end to end, with real ownership of results
• Hands-on experience running paid ads in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
• Proficient in Adobe Photoshop and Premiere for basic creative edits and asset prep
• Real experience running email or SMS campaigns in Klaviyo or Mailchimp
• Written English that's genuinely fluent, not "good enough," since you'll be writing copy customers actually see
• Experience with ChatGPT or similar AI tools, SEO or Google Analytics/SEMrush, basic HTML/CSS for email templates, or extra video editing skills is a plus, not a requirement

A few things that matter more than they sound like they should

• Internet that doesn't cut out mid-launch or during a client call
• You show up on time, every time
• If a campaign's underperforming or something looks off, you flag it early instead of hoping it sorts itself out
• You follow through on what you said you'd do without someone having to chase you for it