Digital Marketer (Email & Organic Content) - Remote (UK)

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, the world’s largest manufacturer of home furnishings and the largest furniture store brand in North America. This role is part of a fast-moving, collaborative team shaping how customers discover, explore, and buy home furnishings across platforms.

You’ll join a remote UK team reporting to the Growth Director, owning two key channels: Email & CRM and Organic Content (SEO & Writing).

Email & CRM

• Own and manage the promotional calendar for both brands, coordinating campaign timing, offers, and messaging for a consistent trading rhythm.
• Plan, design, build, and send email campaigns (promotions, product launches, seasonal activity) across both brands.
• Manage automated CRM flows: welcome series, abandoned cart/browse, post-purchase, and win-back sequences.
• Design visually engaging, on-brand email templates with strong attention to layout, imagery, and copy.
• Segment audiences and personalize messaging to improve engagement and conversion.
• Report on email performance (open rates, CTR, revenue per send, list growth, deliverability) and optimize based on data.
• Stay updated on email best practices (deliverability, accessibility, dark mode rendering).

Organic, SEO & Content

• Write and publish SEO-optimized content for both websites: blog posts, buying guides, landing pages, and product copy.
• Identify keyword opportunities and content gaps to support organic growth.
• Write content tailored for AI/LLM-powered search experiences (e.g., Google AI Overviews, ChatGPT).
• Monitor organic performance using Google Search Console, GA4, and tools like SEMrush.

General Responsibilities

• Coordinate email and content activity with the wider marketing calendar and paid campaigns.
• Support the Growth Director with ad hoc tasks, competitor research, and reporting.
• Ensure all work aligns with brand positioning: Nectar (accessible value) and DreamCloud (premium luxury).
• Present findings and insights to key stakeholders regularly.

Additional duties may arise as needed, consistent with your skills and role.