Senior Manager, CTV

About the Role:

We’re looking for a dynamic Senior Manager, CTV to take our Connected TV media strategy to the next level. In this high-impact role, you’ll lead the charge in scaling CTV campaigns, optimizing performance, and driving measurable business outcomes across our total house of brands — including Ashley Furniture and our mattress-in-a-box portfolio (Nectar, DreamCloud, Siena, and Awara). You’ll leverage your expertise in CTV media buying, publisher networks, and demand-side platforms (DSPs) to secure the best deals, negotiate competitive CPMs, Deal IDs, and PMP agreements, and unlock new growth opportunities.

The ideal candidate is a programmatic pro with a keen eye for data-driven insights and a passion for using CTV to shape omnichannel customer journeys—driving both online transactions and foot traffic to Ashley Furniture retail locations.

What You’ll Be Doing:

• Lead all CTV media buying efforts across the total house of brands (Ashley Furniture, Nectar, DreamCloud, Siena, and Awara), optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
• Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales across each brand in the portfolio.
• Work closely with the data science team to refine attribution models, incrementality testing, geo-lift studies, and audience insights to measure CTV impact by brand.
• Utilize tracking pixels, impression logs, and clean rooms to improve attribution accuracy.
• Build or leverage the right vendors or technologies to ensure deduplicated impressions across platforms, reducing waste and improving efficiency.
• Optimize campaigns based on real-time bidding, advanced audience segmentation, and predictive analytics.
• Problem-solve for aggregating fragmented data across different vendors and platforms to create a holistic view of performance across brands.
• Oversee budget allocation and pacing across the brand portfolio, ensuring alignment with aggressive spend and ROAS targets.
• Align CTV campaigns with in-store promotions and regional sales priorities to drive measurable retail traffic and transactions for Ashley Furniture, while supporting DTC growth for the mattress brands.
• Partner with the creative team to test and optimize ad variations for CTV placements across each brand, improving engagement and conversion rates.
• Own and manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners.
• Stay ahead of CTV industry trends, programmatic innovations, and new measurement methodologies.

The responsibilities described above are not exhaustive. You may be asked to perform other duties consistent with your skills and role.

Skills & Qualifications:

• 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy, with a proven ability to drive measurable outcomes.
• Bachelor’s Degree, preferred.
• Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics, ensuring efficient media allocation and optimal performance.
• Demonstrated success in optimizing CTV campaigns to drive both digital (website) and offline (retail) conversions, delivering impactful business results.
• Skilled negotiator with extensive experience securing Deal IDs and PMP agreements for premium, high-quality inventory.
• Technical proficiency in tracking pixels, impression logs, and clean rooms for advanced impression log analysis and performance insights.
• Expert in deduplicating impressions across fragmented ad placements and multiple vendors, ensuring accurate measurement and budget efficiency.
• Strong command of frequency capping strategies to maximize ad efficiency, minimize waste, and prevent audience fatigue.
• Experience in aggregating and synthesizing fragmented data from multiple vendors and platforms into a unified performance dashboard for actionable insights.
• Deep understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies to bridge the gap between digital and in-store engagement.
• Proficiency in Google Analytics, leading programmatic platforms (Trade Desk, DV360, etc.), and offline attribution tools, ensuring a data-driven approach to media strategy.