Digital Account Manager, Sales Strategy & Client Services

The Digital Account Manager role at Adprime by Newsweek is seeking a passionate and motivated individual to join the growing Sales Strategy & Client Services team. This position involves overseeing a book of businesses, developing and managing client relationships, and executing digital media campaigns, including requests for proposals (RFPs). The Account Manager will assist in closing new business, growing and retaining existing accounts, and ensuring client satisfaction. This role acts as the liaison between internal cross-functional teams and clients.

This is an exciting opportunity for someone who thrives independently, enjoys collaboration, and has a strong desire to help clients succeed. The role will be instrumental in growing and maintaining Adprime’s account list.

Responsibilities

Account Management

• Manage digital media campaigns, including display, mobile/tablet, OTT, pre-roll video, lead generation, and custom sponsorships.
• Proactively manage all accounts by monitoring daily delivery metrics, providing optimization recommendations, ensuring campaigns meet KPIs, and securing incremental budgets and renewals.
• Collaborate with Ad Ops & Publisher Development Teams to analyze campaign performance metrics and develop optimization strategies.
• Problem-solve and troubleshoot issues collaboratively to identify and resolve problems.
• Develop robust reporting for assigned campaigns and proactively send clients performance updates.
• Assist Sales in upselling new or existing products to clients.
• Manage DSP clients, build relationships, problem-solve, and assist in growing the account.

Planning

• Respond to RFPs, develop media strategy, and create Excel and PowerPoint proposals.
• Dissect a brand’s brief and align client goals with Adprime offerings.
• Leverage DMPs to identify segments and forecast inventory for proposals.
• Work with the Publisher Development Team to request avails and develop site lists.
• Help build and manage a 1st party data segment library.
• Collaborate with 3rd party data providers to identify relevant segments and forecast scale and inventory.

Desired Skills & Experience Required

• 5-10 years of experience in digital media (planning and/or campaign management), with managed service and DSP/exchange experience preferred.
• Ability to multi-task, prioritize, adhere to deadlines, and solve problems.
• Team player with a positive, hard-working attitude and a can-do mindset.
• Strong communication skills with high attention to detail.
• Ability to analyze data and clearly communicate findings.
• Forward-thinking with a client satisfaction mindset.
• Proficient in MS Office, with strengths in Excel and PowerPoint.
• Advanced English writing and speaking skills (mandatory).
• BA/BS required.

Preferred Qualifications

• Managed service and DSP/exchange experience.
• Programmatic experience and/or prior experience in healthcare advertising.