CTV Sales Executive

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

Position Summary:

Adprime is seeking an experienced and strategic CTV Sales Representative to drive revenue growth within the healthcare and pharmaceutical sectors. The ideal candidate will have a strong understanding of the Connected TV, streaming media, and digital video landscape, along with established relationships at media agencies and direct clients. Prior experience managing upfront negotiations, TV contracts, and cross-platform media deals is essential.

Key Responsibilities:

• Develop and execute strategic sales plans to grow CTV advertising revenue within the healthcare and pharmaceutical categories.
• Cultivate and maintain relationships with key decision-makers at agencies, holding companies, and direct brand clients.
• Manage the full sales cycle — from prospecting and pitching to negotiation and contract execution.
• Partner with Ad Operations, Marketing, and Client Success teams to ensure seamless campaign delivery and client satisfaction.
• Collaborate with internal stakeholders to create innovative advertising solutions tailored to client goals and compliance requirements specific to the healthcare industry.
• Lead and participate in upfront and scatter market negotiations, optimizing inventory and revenue opportunities.
• Stay informed on CTV trends, competitive landscape, privacy regulations, and evolving pharma marketing compliance standards.
• Consistently achieve and exceed quarterly and annual revenue targets.
• Represent the company at industry events, conferences, and client meetings.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of sales experience in media, with at least 2+ years in CTV, streaming, or advanced TV.
• Proven track record in healthcare/pharmaceutical advertising sales, with established relationships at major agencies and brands.
• Direct experience with TV and video upfronts, contract negotiations, and media buying cycles.
• Strong understanding of ad tech, measurement, targeting, and programmatic ecosystems.
• Excellent presentation, negotiation, and interpersonal communication skills.
• Highly self-motivated, organized, and comfortable working in a fast-paced environment.

Preferred Attributes:

• Experience working with HIPAA-compliant advertising solutions.
• Familiarity with DSPs, SSPs, data partnerships, and programmatic CTV tools.
• Passion for innovation in the TV and digital video advertising space.