Demand Generation Marketing Manager

About Maze: Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development. In today’s AI-powered world, anyone can build a product fast, but the real challenge is deeply understanding user needs and building the right product.

Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision. Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that drive product decisions. Our AI capabilities automate busywork and add depth to insights.

Maze was recently named the #1 user research platform and is scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting customers such as Uber, Amazon, Atlassian, and Anthropic. Maze is a Series B company backed by top-tier investors (Felicis, Emergence, Amplify) and operates a global remote workforce.

About the Role

You’ll own the execution of our core demand generation programs: paid campaigns run with our agency, lifecycle email, and logistics for events and webinars. You’ll manage spend against plan, run tests on new channels, and track how leads move through the funnel to improve both lead volume and quality. This is a hands-on role for someone who likes shipping campaigns, reading data, and optimizing existing processes.

What You’ll Do

Paid Programs:

• Own the day-to-day relationship with our paid media agency: set priorities, brief new campaigns, review creative and targeting, and hold the agency accountable for performance goals.
• Review LinkedIn and Google campaign results weekly with the agency, pushing for optimizations and new tests where results lag.
• Track paid spend against monthly and quarterly plans, flag pacing issues early, and recommend budget shifts based on results.
• Design and run small tests on new channels (e.g., Reddit, paid social) and new creative or messaging. Share clear readouts on what worked, what didn’t, and whether to scale.
• Report on campaign performance to the marketing team to ensure collective learning.

Lifecycle and Email Marketing:

• Develop email marketing programs through nurture tracks, triggered journeys, and campaign sends in HubSpot.
• Build segmented, behavior-based programs that move leads toward sales conversations, testing subject lines, content, and timing to improve results.

Events and Webinars:

• Research, plan, and manage conference, webinar, and field marketing events. Own promotion, registration, logistics, and follow-up, working with the marketing team to inform stakeholders.
• Ensure event success by developing post-event playbooks and lead routing.

Lead Performance and Reporting:

• Track how leads move from Lead to MQL, Meeting, and Opportunity across programs, reporting results to marketing leadership regularly.
• Work with RevOps and the SDR team to identify and fix lead-quality or routing problems.

What You Bring:

• 3–5 years of SaaS B2B demand generation or campaign marketing experience.
• Experience managing a paid media agency or partner, including writing clear briefs, QAing campaigns, and evaluating performance.
• Working knowledge of LinkedIn and Google Ads to judge agency recommendations.
• Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.
• Comfort with funnel metrics, including data analysis and suggesting fixes.
• Strong organizational skills to manage multiple campaigns and events simultaneously.
• Clear written communication for campaign copy and reporting.

Nice to Have:

• Experience with HubSpot and Salesforce.
• Experience working closely with SDR or sales teams on lead follow-up.
• Familiarity with tools or audiences in the product, design, or research space.