Customer Marketer

As CoderPad's first customer marketer, you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates.

Drive expansion pipeline

• Own the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize.

• Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.

• Partner with Campaigns to adapt our major campaigns and launches for customer audiences, so existing customers hear the right story at the right moment.

• Give Expansion Sales the timing, messaging, and assets to act on signals from your programs.

• Localize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events to the region (about 15% of your effort).

Fuel adoption with Customer Success and Product Marketing

• Build lifecycle programs that support CS in getting customers to value: onboarding and feature-adoption email, customer webinars, and launch communications.

• Work with Product Marketing to turn new features into customer-facing campaigns that drive usage.

• Design lifecycle journeys and build them in our marketing automation platform, working with Marketing Ops on complex builds and attribution.

• Build the customer data foundation with Marketing Ops and CS: the segments and scores that decide who gets which program, and when.

Build our advocacy engine

• Create and run our customer advocacy program that provides speakers for events, case studies, customer references, and referrals.

• Produce customer case studies and stories.

• Drive a review program on G2 and similar sites to strengthen our position against competitors.

Run customer events and our Customer Advisory Board

• Launch and run a Customer Advisory Board that brings customer insight into product, messaging, and strategy.

• Plan customer-focused events and user groups.

How we'll measure success

• Expansion pipeline (primary): pipeline sourced and influenced by your programs, tracked separately for self-serve upgrades and Enterprise expansion.

• Adoption impact (shared with CS and product marketing): engagement with adoption programs and the feature activation that follows them.

• Advocacy: case studies published, customer availability for speaking and thought leadership activities, and review volume and ratings against plan.

In your first 90 days, you'll take over the upgrade pilot, define the customer marketing plan for 2027, and partner with sales on driving quick expansion pipeline.