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AIRS Medical
Marketing & Sales 1h ago

General Manager, Commercial (U.S. Region) - AIRS Medical

AIRS Medical
United StatesUnited States
Full-time
Not Disclosed
Senior-Level
VT

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Job Description

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Key Skills Required

Master these to land this role

Sales RepresentativeB2B SalesCommercial StrategyLead GenerationTalent Development

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AIRS Medical is a healthcare technology company using AI to make medical imaging faster and more accessible. Their FDA-cleared solution, SwiftMR, accelerates MRI scans by up to 50%, helping healthcare providers improve efficiency and the patient experience.

🔹 The Opportunity

The General Manager is a front-line commercial leader responsible for building, developing, and leading a high-performing sales team across a defined U.S. region.

This role is not just about managing forecasts. The General Manager is expected to improve the quality of thinking and execution across the team, develop talent, create accountability, and directly influence the most important opportunities in the region.

You will operate as both leader and coach, helping sellers understand not only what to do next, but why.

Requirements

🔹 What You Will Own

  • Revenue, pipeline, and commercial performance across the region
  • Development and performance of Market Executives
  • Regional strategy, prioritization, and resource allocation
  • Pipeline creation and forecast quality
  • Coaching against the AIRS commercial operating model
  • Executive involvement in strategic opportunities
  • Coordination with Strategic Accounts, Commercial Account Executives, Commercial Development, Marketing, Clinical, Product, and Client Success
  • Recruiting, onboarding, and talent development
  • Commercial standards and talent density across the region

🔹 Results You Will Deliver

  • Consistently meet or exceed regional revenue targets
  • Build and maintain sufficient pipeline to support current and future revenue goals
  • Deliver accurate, evidence-based forecasts
  • Increase the percentage of sellers consistently achieving quota
  • Improve opportunity quality, conversion, and deal progression
  • Recruit, develop, and retain high-performing commercial talent
  • Identify performance gaps early and take appropriate action
  • Build a region that delivers predictably and consistently, not episodically

You are accountable not only for the quality of the team’s execution, but for the commercial results that execution produces.

🔹 What Great Looks Like

You build a team that consistently understands the difference between:

  • effort and activity versus meaningful progress
  • product interest and a qualified opportunity
  • a client complaint and a problem worth solving
  • an advocate and a true internal champion
  • pipeline coverage and executable pipeline

Your sellers improve because your coaching is specific, thoughtful, and actionable. Forecasts reflect evidence rather than optimism. You know when leadership involvement can materially advance an opportunity and when the seller should continue to lead.

Most importantly, you can distinguish meaningful commercial progress from mere effort and activity, and you coach your team to do the same.

🔹 What You Will Do

Coach sellers through account strategy, discovery, qualification, business-case development, and deal progression:

  • Inspect opportunities for evidence, gaps, and decision risk
  • Help teams understand stakeholder priorities, economic impact, decision processes, and competing organizational priorities
  • Guide the development of credible client business cases
  • Support executive client conversations where leadership involvement adds value
  • Build and maintain sufficient pipeline across the region
  • Recruit, develop, and retain strong commercial talent
  • Maintain forecasting and CRM discipline
  • Partner with Directors, Strategic Accounts where national and regional strategies intersect
  • Translate company strategy into effective field execution

🔹 The Athlete We Are Looking For

You are:

  • A strong coach who improves judgment as well as execution
  • Commercially rigorous without becoming bureaucratic
  • Comfortable challenging assumptions, including your own
  • Financially fluent and able to discuss ROI, capacity, capital, revenue, productivity, and economic tradeoffs
  • Credible with senior healthcare executives
  • Highly coachable despite your own leadership experience
  • Comfortable making decisions with incomplete information
  • Able to diagnose why an opportunity is or is not progressing
  • Willing to get close to important deals without taking ownership away from the seller
  • Motivated by building strong people and strong systems while delivering strong results

🔹 What You Bring

Required

  • Demonstrated success leading B2B sales teams
  • Experience managing complex, multi-stakeholder selling environments
  • Strong coaching and talent-development capability
  • Strong business acumen and executive communication skills
  • Evidence of consistent commercial performance

Preferred

  • Experience in healthcare, medtech, medical imaging, AI, or enterprise technology
  • Experience selling into hospitals, health systems, or imaging organizations
  • Experience with disciplined qualification methodologies such as MEDDIC

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AIRS Medical (operating under airsmed.com) is a leading global healthcare technology company specializing in artificial intelligence-powered medical imaging and diagnostics. Founded in 2018 by medical doctors and engineers from Seoul National University, the company is dedicated to transforming the patient experience and improving operational efficiency in radiology through deep learning software. Its flagship product, "SwiftMR", is an FDA 510(k) cleared and CE-marked AI imaging enhancement solution that reduces MRI scan times by up to 40% to 50% while simultaneously de-noising and sharpening image quality. This allows healthcare institutions to unlock additional scanner capacity and clear patient backlogs without costly hardware upgrades. The company also offers "SwiftSight", a unified platform designed to provide longitudinal reporting and objective, reproducible quantitative insights across mixed-vendor MRI fleets. Having won the global fastMRI Challenge hosted by Facebook AI Research and NYU Langone Health, AIRS Medical has scaled its clinical deployments to over 1,700 institutions across more than 40 countries, supported by over $44 million in venture backing.

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General Manager, Commercial (U.S. Region) - AIRS Medical at AIRS Medical | HireSkys