CRM Automation Manager

As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behavior data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.

Responsibilities

• Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
• Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
• Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
• Run A/B tests to improve funnel conversion rates and reactivation performance.
• Analyze campaign results, build dashboards, and automate reporting and trigger logic.
• Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

Requirements

• 2+ years of experience in CRM automation or marketing automation.
• Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
• Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
• Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
• Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

Benefits

• Remote work opportunity.
• Flexible working schedule.
• Interesting product.
• Learning opportunities.
• Career growth prospects.