Senior Creative Producer (Consumer AI Ad Creative)

We are looking for a highly systematic Senior Creative Producer to own the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the full concept-to-performance loop, generating the angles, driving production volume, running structured tests, performing competitor research, and turning creative-level data into the next round of winning concepts.

This is a high-impact role. Your ad creatives will be the primary performance lever: your work moves CTR, CVR, CPA, and ROAS directly, and you are accountable for those numbers alongside the User Acquisition team. The bar is high and so is the upside; performance here is directly and significantly rewarded.

Key Responsibilities

• Creative Strategy & Concepting

  • Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next
  • Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats
  • Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences
  • Build and maintain a documented library of proven angles, hooks, and creative patterns

• Production & Testing Velocity

  • Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week
  • Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions
  • Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand

• Performance Analysis & Iteration

  • Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS
  • Generate testable hypotheses from performance data and retire underperforming angles quickly
  • Identify winning patterns, codify why they work, and scale them into new concept batches
  • Deliver structured creative performance reviews with clear recommendations for the next cycle

• Market Research & Collaboration

  • Run systematic competitor creative research across ad libraries and creative intelligence tools
  • Track emerging formats, platform policy shifts, and creative trends in the consumer AI category
  • Communicate daily with User Acquisition Managers, taking briefs on which angles need more volume