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Ruby Labs
Marketing & Sales 48d ago

Senior Creative Producer (Consumer AI Ad Creative)

Ruby Labs
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Contract
Not Disclosed
Senior-Level
VT

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Job Description

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Key Skills Required

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Google Ads35 HoursFree Trial ✨
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SnapchatMeta (Facebook/Instagram)A/B TestingPerformance MarketingTikTokAd CreativeAI-generated formats

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We are looking for a highly systematic Senior Creative Producer to own the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the full concept-to-performance loop, generating the angles, driving production volume, running structured tests, performing competitor research, and turning creative-level data into the next round of winning concepts.

This is a high-impact role. Your ad creatives will be the primary performance lever: your work moves CTR, CVR, CPA, and ROAS directly, and you are accountable for those numbers alongside the User Acquisition team. The bar is high and so is the upside; performance here is directly and significantly rewarded.

Key Responsibilities

  • Creative Strategy & Concepting

    • Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next
    • Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats
    • Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences
    • Build and maintain a documented library of proven angles, hooks, and creative patterns

  • Production & Testing Velocity

    • Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week
    • Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions
    • Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand

  • Performance Analysis & Iteration

    • Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS
    • Generate testable hypotheses from performance data and retire underperforming angles quickly
    • Identify winning patterns, codify why they work, and scale them into new concept batches
    • Deliver structured creative performance reviews with clear recommendations for the next cycle

  • Market Research & Collaboration

    • Run systematic competitor creative research across ad libraries and creative intelligence tools
    • Track emerging formats, platform policy shifts, and creative trends in the consumer AI category
    • Communicate daily with User Acquisition Managers, taking briefs on which angles need more volume

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Ruby Labs is a cutting-edge technology company that specializes in innovative software solutions. With a strong focus on research and development, the company is committed to creating products that transform the way people live and work. The name 'Ruby' reflects the company's passion for precious and rare gemstones, symbolizing the value and uniqueness of its creations. At Ruby Labs, a team of expert engineers, designers, and researchers collaborate to design and develop tailored solutions that meet the evolving needs of various industries. From artificial intelligence to data analytics, the company's diverse portfolio showcases its ability to adapt and thrive in an ever-changing technological landscape. With a customer-centric approach, Ruby Labs strives to deliver exceptional user experiences, ensuring that its products are both intuitive and effective. As a leader in the tech industry, Ruby Labs is dedicated to making a positive impact on society, fostering a culture of innovation, and pushing the boundaries of what is possible.

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