Sporty Group

Sporty Group (operating primary digital assets like Sporty.com, SportyBet, and SportyTV) is a global consumer internet and technology conglomerate specializing in sports media, digital entertainment, sports betting, broadcasting, and fintech. Founded in 2013 and operating across multiple continents—including Europe, Africa, Latin America, and Asia—the company delivers high-concurrency web platforms, real-time sports data feeds, live scores, and free-to-air sports broadcasting services to millions of daily active users. Sporty Group combines proprietary mobile and web applications with cloud-native, real-time analytics architectures to offer seamless sports engagement, live streaming networks, and integrated digital payment services across international markets.